A $25,000 cash reward is now being offering in the shooting death investigation of an SMU student who was killed on Halloween.
Dallas police said 19-year-old Robert Jaden Urrea was gunned down around 3 a.m. Saturday near S. Harwood and Jackson Streets.
His family released a statement over the weekend that said Urrea was out celebrating Halloween at a venue downtown when the incident occurred.
After the party, Urrea's parent said he spoke briefly with family on his phone and was arranging for a rideshare back to campus.
That's when the shooting happened.
RELATED: Investigation underway after SMU student shot, killed in downtown Dallas
In a news conference Saturday afternoon, Dallas police said they were able to obtain surveillance video that showed Urrea and a suspect vehicle on camera.
Officials said the video showed Urrea fall to the ground after being shot. The vehicle, which police said is a white four-door car that is possibly a Ford with a sunroof and custom wheels, was seen driving away from the scene.
"We strongly believe this was a drive-by shooting, unprovoked, committed by complete strangers," Urrea's family said in a statement.
Wednesday night, NFL Hall of Fame Cowboys Quarterback Troy Aikman tweeted about the new $25,000 reward being offered, with the hashtag #JusticeforJaden.
According to the reward flyer above, anonymous tips can be called in or texted to 866-621-9080 or submitted online at www.jadenurrea.com.
Anyone with information about the shooting is also asked to contact Det. Patty Belew at patty.belew@dallascityhall.com or 214-422-9275 and reference case No. 194423-2020.