A clear-cut marketing strategy needs to be formulated across a variety of communication channels. Engaging content in different forms needs to be shared regularly.
Utilize a range of different tools such as promoting your ICO on the leading ICO listing sites, paid to advertise, organizing events and conferences, sharing press releases with media outlets, and participating in discussion forums along with social media promotion.
Optimize your website and make it SEO-friendly. Prepare a detailed off-page link building plan and concentrate on online reputation management. Give away free tokens through airdrops. Collaborate with the leading influencers and promote your project on platforms like YouTube, and Instagram. Email marketing can also be used for sharing newsletters and product updates as it is budget-friendly and has a high conversion rate.
Organize bounty programs by providing attractive compensation along with incentives to attract investors to your ICO project. A wide range of tasks can be easily accomplished at the cost of the project’s token.
The traditional method of banner ads can also be used by placing them on crypto-focussed websites, blogs, and forums.
A better ICO can be realized only by making your ICO storytelling process interesting. The firm must focus on satisfying the interests of the target audience by providing a transparent offer. The entire process must be safe, compliant, and simple.
Approach a well-known and experienced ICO marketing agency to guide you through the intricacies. They will take all the tasks into their hands and work hard to deliver a successful ICO. They will assist your efforts in reaching the target audience and converting them to potential investors. Measure the effectiveness of your marketing campaign for the ICO periodically through well-defined KPI’s (Key Performance Indicators). Positive results would be generated only with total coordinated and collaborative efforts altogether.