@JOHNNYinside 28 January 2022 edited more from that month

I want to make my own logo (part II) Previously, we saw how logos were created based on **types**. If you missed this read, I highly recommend it. But, one question remained unanswered: https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58 **Why have I heard that a logo is called: logotype, isologo, isotype, imagotype?** It would be necessary to go directly to the etymology (the origins) of the words that form those words. Let's start with the one that matters most to us: ***Logos***. ***Logos*** comes from the Greek. Some translate it as "*word*." To me, I like to see it as an expression of an “***idea***”. In any case, it will be something that ***represents*** your product or service. ***Isos*** means “*same*”. That is, an exact copy made in the image and likeness of the original. However, in the realm of images, it is the pictorial way of representing a connection. In other words, we would use “**Iso-**” to name the ***drawing*** or ***icon*** that represents our brand. ***Imago***, also means "*image*". Therefore, "**imago-**" and "**iso-**" would be synonyms. Being words that come to mean the same thing, they could be used interchangeably. That is, whatever you use will be well used. Both refer to the ***graphic element*** within or near the logo. ***Type***, you already know that from the previous reading. It refers to those ***lead boxes*** with raised letters that occupied a character within the paragraph. If I had to define it in simple words, I would call it "***character***". Meaning, a space to substitute for a letter, a number, a special character, even a blank space. https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58 In this way, we can reach the conclusion that there are identifiers (logos) that are made only with letters, others with a drawing; even, many have both (letters and drawing).

Now, you know that you should not be ashamed when someone corrects you because you are misusing the definition. For this reason, I prefer to call them just “**logos**”. But, **when should you make a logo with only letters, only drawing or using both options?** We will see this in the **third part** of the series: “*I want to make my own logo*”. https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a Thank you for taking these minutes to learn something new. Take care, please! See you soon. (continue to part III) https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a ►Part I, II, III, IV, V, VI... https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-i-fbcf5a58 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-ii-add3540a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iii-e3be685a https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-iv-e37e1f03 https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-v-28aab70b https://read.cash/@JOHNNYinside/i-want-to-make-my-own-logo-part-vi-12fbc4f1 PS: Logos are properties of their respective brands/owners. They are used under ***fair use doctrine***.