Use of social media to promote your brand- YouTube

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Okay For those that dont know the meaning of Social Media marketing, you can check that out in my previous article
https://read.cash/@Israeldrumz/use-of-social-media-to-promote-your-brand-twitter-e1b030ce
Most Persons find it difficult to use YouTube to promote their business. They have this ideology that the most popular videos are professional productions and which of course are not. They’re just mostly persons or group of persons, that gets in front of a camera and talk about what they know best. No expensive equipment required.
YouTube isn’t just a video sharing site; it’s a social network. You can add friends, message them, join groups, create your own group and interact with the YouTube community.
So how do you do this?
-Copy What Works or the trend going on: Generally, the videos that do well are mostly comedy, informative and useful videos. Spend time watching YouTube videos and learn what works. Find out what videos in your market have the most views, high ratings, most comments or most subscribers. What are they doing right? These are things you should consider doing before opening a channel.
-Put Keywords Everywhere:The best way to help an audience find your videos is by including your keywords in the title, description, and tags. Use the Google Keyword Tool to find variations of the keyword for additional tags.
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-Use keywords from Popular Videos on YouTube: Search for the most popular videos in your market and then copy the tags they have listed. This will increase the likelihood your video will be listed under “suggestions” when someone views that video.
-Choose the Best Thumbnail Image: Go to My Account > My Videos > Edit then Select the thumbnail that will get you the most attention
-Customize Your Channel: Before uploading your videos, customize your channel (profile) and make it look nice and professional such that people will like to know what it's about. Include some info about you and a link to your site.
-Add Your URL to the Description: Incase you have a website you can addd the “http://” version of your URL to the beginning of your video description so people can click on your link and visit your site.
-Use Multiple Calls to Action: This is very important for reviews, these are some of the calls to action to use on YouTube:
Please rate this video.
Follow me on Twitter.
Find me on Facebook.
Subscribe to my videos.
Visit my blog for more great videos.
Please post your comments.
Send this video to your friends.
Check out my channel.
-Video Responses: Look for videos related to yours and whenever it’s appropriate post your videos as video responses to them (note: don’t spam).
-Create Playlists: Most persons create playlists on YouTube because playlists are a great way to get your videos watched by a lot of people.
Here’s how:
1. Add your video to a new playlist
2. Add great videos on the same topic (from other people)
3. Choose a smart name for the playlist.
-Promotion: Uploading videos to YouTube isn’t enough. You need to promote them. These are some ideas:
Post your videos in your blog.
Email your YouTube link to your friends and contacts.
Ask people you know to share fo their their lists and contacts.
Write an article about your video and post it to article directories and forums just like read.cash
Post your video to all social media like LinkedIn, Facebook, Twitter and your other social networks.

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Comments

This information is very useful for both individual and organizations to promote their brands worldwide. Thanks.

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4 years ago