It’s so clear that today you have to stand for something if you want to remain standing. The management of your ideas, thoughts, finance is a propeller to the Kind of Brand you will eventually have.
Brand battles consist of far more than just marketing tactics and consume significant managerial attention.
It's more than having a good financial balance
Going forward with your job as a marketer or brand promoter is not just to engage one audience group. You also need to engage friends of friends. It must get to as much Audience as possible.
If not careful, flammable ideas can quickly destroy, and further deteriorate your marketing activities and decrease brand value.
The Role Of Branded Content In Building Brand
Branded content is about the powerful intersection between brands, culture and people. It’s a way of communicating your brand to your audience in an under stable way.
Brand Management In The Age Of AI
AI in building a stronger brand –Most of us are already aware in articles and studies about AI, blockchain, marketing automation, analytics and big data. But this focus on tools and tactics diverts our attention from the brand management implications these tools create.
They should aid in proper management of our Brands
The Future Belongs To Brands That Connect Ideas: When Steve Jobs said he was “shameless about stealing great ideas,” he meant it in the Picasso context. Anyone can copy a competitor. True innovation occurs when you build on the ideas that came before you. A person that want to be a success will learn from the mistake and succes of a successful person.
Approaching Brand Problems With Behavioral Science
Identify the problem
Create and hypothesis that will solve the problem
Test the hypothesis, if it works out, then fine but if it doesn't try another hypothesis.
Do you know the Most Successful Brands Don’t Focus On Buyers
What makes a brand successful in the digital age? A recent study suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers.
Approaching Brand Problems With Behavioral Science
Identify the problem
Create and hypothesis that will solve the problem
Test the hypothesis, if it works out, then fine but if it doesn't try another hypothesis.
Do you know the Most Successful Brands Don’t Focus On Buyers
What makes a brand successful in the digital age? A recent study suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers.