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As of my knowledge cutoff of September 2021, the most liked content on Instagram was a picture of an egg posted by the account world_record_egg. This post gained over 55 million likes, surpassing the previous record holder, Kylie Jenner's photo of her daughter Stormi, which had over 18 million likes.

The picture of the egg was posted in January 2019 with the intention of breaking the record for the most-liked post on Instagram. The account world_record_egg was created specifically for this purpose and within days of its creation, the post had gained millions of likes, quickly gaining momentum and breaking the record held by Kylie Jenner's post.

The post itself is a simple image of an egg, against a white background. The caption reads, "Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang." The post quickly went viral, with users all over the world joining in on the challenge and liking the post.

The success of the post was likely due to its simplicity and the viral nature of the challenge. It was a lighthearted and fun challenge that people from all over the world could participate in. It also served as a way to bring people together and create a sense of community on the platform.

The success of the egg post sparked numerous copycat challenges, with users attempting to break the record for the most-liked post on Instagram. However, none of these challenges were able to replicate the success of the egg post, which remains the most-liked content on the platform to this day.

In conclusion, the most liked content on Instagram as of my knowledge cutoff of September 2021 was a picture of an egg posted by the account world_record_egg. The post gained over 55 million likes and was successful due to its simplicity and the viral nature of the challenge. It remains a testament to the power of social media and the ability of a simple post to bring people together and break records.

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