Why are backlinks important?

Backlinks area unit particularly valuable for SEO as a result of they represent a "vote of confidence" from one website to a different.

In essence, backlinks to your website are a signal to search engines that others support your content. If many sites link to the same webpage or website, search engines may assume that linking content is valuable, and therefore it is worth surfacing in a SERP. Thus, earning these backlinks can have a positive effect on a site's ranking position or search visibility.

Earnings and backlinks

Earning backlinks is an essential element of off-site SEO.

Some backlinks are inherently more valuable than others. Followed backlinks from trusted, popular, high-authority sites are considered the most desirable backlinks to earn, while low-authority backlinks, potentially spammy sites are usually at the other end of the spectrum. the site owner specifically instructs search engines to pass or not pass link equity) is of course relevant, but do not leave out the value of nofollow links altogether. Even just mentioning high-quality websites can give your brand a boost.

Just as some of the backlinks you earn are more valuable than others, the links you create for other sites are also different in terms of value. When linking to an external site, the anchor text that you use, regardless of whether you want to follow or follow the link, is relevant to the page you link to (its page authority, content, search engine accessibility, and more). The choices you make, and any other meta tags associated with the linking page, can have a huge impact on the price you pay. More information