How do you gauge the effectiveness of your Twitter Marketing?
Do we just simply set a campaign, let it run for some time and hope for the best?
You can do that but that would defeat the purpose of it being a "strategy."
Constantly monitoring and analyzing can be a very difficult and challenging task. Although you have to remember that doing so will help you tailor fit your campaigns to your needs thus improving your strategy as you go along.
Luckily, you don't have to go all manual with checking out the metrics. There are a ton of third-party tools and systems out there that can help you on that. The real question is.
Among the hundreds of available tools out there... Which one should you use?
In this 2 part post, I will enumerate the best analytics tool out there that will surely improve your Twitter Marketing Campaign.
#1: TweetReach
TweetReach allows you to find out how far your tweet reaches. It's very easy to use and it provides the necessary information with a single click. You just have to insert the URL of the content you want to track and you will get the numbers you need.
Here is the list of data you will get from TweetReach:
The reach of the URL or the tweet.
The amount of exposure the URL receives.
The number of times a specific URL was retweeted.
Your top contributors who shared the URL.
Person who retweeted the URL the most.
A list of 50 people who retweeted or contributed on the URL.
So how would you use the data from TweetReach? To start, you can check the last 3 data points and find out who are those people who share your URL. You can create a list of these people and try to build a relationship with them by thanking them and more. You can also use TweetReach to look for targeted and relevant users for your campaign.
#2: Buffer
Buffer allows you to schedule your tweets without making a big fuss out of it. Buffer also provides its user with analytics tools that will help you determine if your tweets are hitting the target or not.
Buffer provides you the following information:
The number of clicks you get.
The number of retweets you get.
The number of people who "favorite" your tweet.
A complete list of the people who retweeted and favorited your tweet with their usernames and the number of their followers.
Buffer lets you find out if your tweets are really effective and basically gives you an idea as to when you should tweet.
#3: Goo.gl link shortner
If you are creating/operating a marketing campaign on Twitter, you should be aware of URL shorteners and how important they are in Twitter. Of all the available URL shorteners out there, one of the most popular one is Goo.gl.
Goo.gl lets you track the following:
The number of clicks your link gets.
The kinds of browser your readers have.
Their countries.
Their device or platform (mobile or on a computer device)
The information you get from Goo.gl lets you know your readers much better. Are you reaching the right kinds of people? Do you have to go mobile friendly for your mobile readers? Such information is necessary so you can make that next step forward.
Hi, My name is Joseph Segatto Jr and I am a mentor and coach to online business entrepreneurs. I see myself as a solution solver. I am a husband and small business owner. I work on helping people of all walks of life to succeed in their own online business, achieving their goals and dreams in life. I have a special interest in social media marketing and personal branding. Should you need assistance or guidance in how to get your business off the ground please do not hesitate to contact me and let's talk. I can be reached