Orsaline a liquid formulation made by mixing salts (of which the important one is common salt) and sugar which is used to compensate for the loss of excessive fluid (water and salts) from the body that occurs during an episode of severe watery diarrhoea. Large quantity of fluid loss over a short period of time in the form of watery stool causes rapid dehydration of the body which if left untreated may often be fatal. Of the several types of diarrhoea, one which is associated with this type of discharge of large quantities of watery stool with the consequent loss of electrolytes such as sodium and potassium, often leads to life threatening dehydration and has been the major cause of diarrhoeal mortality in the past.
ORSaline-N the flagship brand from SMC is one of the most trusted brands in Bangladesh. It saves millions of lives every year. SMC pioneered and launched ORSaline in the year 1985 when death toll from diarrhea was rapidly growing among children. It was re-introduced with the brand name ORSaline-N with the new formula recommended by WHO and UNICEF in 2004. The market for ORS is being driven by growth in two areas: treatment of dehydration caused by diarrhea and dehydration caused by excessive sweating.
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