Are you ready to take your Shopify product to the next level? Well, grab your glue gun, and let's get crafting! Just kidding, no glue gun is required (unless you want to add some glitter to your product, in which case, go for it!)

But before we get started, you must find your "why." Why bother working on your product?

Not many people are doing this. Do they? Most people would dropship or bulk buy their stocks and retail them through their shop. Why should you go the extra mile? Here's why.

1. Branding: By creating your own products, you can build your brand around them and create a unique identity for your business.

2.  Profit Margins: When you have control over the manufacturing and distribution process, you give yourself a higher profit margin.

3.  Quality Control: By creating your own products, you can ensure the quality of the products, leading to better customer satisfaction and repeat business.

4.  Customization: By doing it yourself, you can offer customization options to your customers. Which, in turn, can increase perceived value and customer loyalty.

5.  Scalability: When you create your own products, you enjoy more control over your inventory and production process. It makes it easier to scale your business.

6.  Intellectual property: When you create your own products, you have control over the design and branding, which can result in a trademark, patent, and copyright protection for your business.

7.  Marketing: When you find ways to improve your products, you can create a unique story and message to promote them.

Now when you have the "why," let's find out the "how."

01. How To Read the Market

I'll quote Clayton M. Christensen from Competing Against Luck: The Story of Innovation and Customer Choice:

“When we buy a product, we essentially “hire” something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again.”

So before you start creating a product, you must know why anyone would want to buy it.

Look around in the market. What products are already available for the same purpose? Ask yourself how your product can do the job any better. Is there a gap between the supply of the value and the demand of the consumers? If yes, how would your product fill the gap?

And most importantly, are you the right fit for the niche?

02. How To Find a Game With the Most Winning Probability

Yes. Finding the right product + market + founder fit might be tricky. But if you want to stand out in a crowded market, you must first choose the game with the most winning probability.

And how do you find your niche?

Simple. You take it a little further. Go beyond "who is buying what." Instead, go and chase "who is buying what for?" Believe it or not, different people buy the same products for widely different reasons.

• For example, you might buy a pair of sports shoes for jogging. So you will want it to be strong, durable, and easy to clean. On the other hand, someone planning to wear it as a fashion statement would like it to look elegant.

• Likewise, one person might buy a guitar to learn to play music. Another person might buy the same guitar as a decoration piece to display in their living room.

Knowing why someone might want to buy the product helps you improve your experience with the product. And that gives you a leading edge. Here’s how to do it.

03. Install Features People Would Want To Pay For

Now that you know how people buy the same product to do different jobs, you can make your product do those jobs a little better.

For example, many people enjoy outdoor activities like camping, hiking, and backpacking, but finding clean drinking water can be challenging. So you can sell them a water bottle with a built-in filter.

You can even market a variation of the same product to school children by making it more visually appealing, smaller, and more affordable. You can also sell them to joggers or athletes by simply adding a hydration belt to the package.

These features solve different problems for different groups of customers, making the product more marketable to a much wider consumer base.

A Concluding Note:

When you have the perfect product that will make life easier for a large scale of people, you win the half battle. The other half comes from using Shopify to your advantage. Sounds easy enough. Doesn't it? Trust me! It's anything but.

If you want to do it right, you are welcome to browse through our blog section. And if you want to hire professionals to take care of it for you, feel free to contact us.