Have you ever heard about the word ‘Digital Marketing’? I bet that you did right? Right! The term digital marketing is a common as well as a unique thing for everyone and no one knows well about it. I said two things at the same time and that may not feel you right but believe me that it is true. You do have heard about it from a friend or maybe in a group chat or, let say in a business conversation but do you know exactly that what it is in actual? In today’s fast and hustled era, there are so many changes that have been occurred in our lives and from these million changes one change is an overflow of knowledge. We can easily get any kind of knowledge either by our will or mostly, without our desire. Due to this blessed problem, we are aware of this term but… we just aware of it that like how we spell it or something else but the majority does not even know about it exactly.
In few words, the digital marketing is just a process of promoting your business or products online. But this explanation may not be enough for most of you so let’s take an insight and a bit detailed view of digital marketing.
Meaning and Definition of Digital Marketing:
The digital marketing is a process of promoting your business, product, services or any kind of campaign by utilizing the electronic media and leaving the traditional way of marketing behind. So by doing that, we can easily connect with our ultimate consumer and know what they think and how they use our product directly by their messages in shape of Comments, Emails and few other means.
“Digital Marketing is the promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels”.
History and Development of Digital Marketing:
The word digital marketing was first used during 90s but at that time, no more people tend to use this word as there wasn’t an improved technology and people were still relying on traditional technique of marketing. Like in early 70s there were radio programs and newspaper advertisements that were being used in bulk and then TV sets took place of them and the marketing world shifted to television sets from those old means of entertainment. You must have seen those old adverts between the break of your favorite show. Then, when Mr. Bill Gates introduced the first ever processor for IBM, then the whole world went towards computer world and gradually it all start taking its position and during 2000’s and 2010’s the digital marketing had been noticed with its full potential when people started using internet so much in their routine life.
Today, everyone is on an electronic device even you are reading this post on an electronic device don’t you? (Make sure to check the battery level otherwise it can turn off and interrupt your flow). So this thing attracted so many organizations to change their marketing strategies, not completely but few of them, and they started making their online presence to reach you and me through different kind of electronic devices like PCs, Laptops, Tablets and the most common that everyone uses nowadays, the Smartphone. You would be seeing different kind of advertising either in banner shape or through a video that leads you to a certain business organization and you, without thinking too much join them either by liking their Fan page or by following them on twitter whatsoever. What they are doing there? They are just noticing your behavior with their products and services to provide you with better results and to generate more sales by connecting more people all around the globe.
Positive Aspects of Digital Marketing:
However digital marketing has been derived from that traditional marketing that has its presence from so many years but negative thing about traditional marketing was that it helps every business entity to cover a specific area by reaching to a limited range like it can be a town, city or just a country that can be covered by using those old methods but in order to expand the business, the management has to adopt other techniques.
The good thing about digital marketing is just that it can reach to the ultimate corner of the world and the organization doesn’t need to spend too much for reaching a client or customer into a specific area. For example the business is based in America and it want to reach customers in African and Asian countries as well. With the power of internet, it can easily attain its objective without spending additional money and time on it.
Popular Means of Digital Marketing:
The means by which you can easily get success is not doubt electronic devices that include PCs, Laptops, Tablets and Smartphone because almost everyone is having one of these devices either for his personal as well as professional use, from work to entertainment purpose so this becomes so much easier for any digital marketer either having a large business or just a small or medium size business to reach his desired audience to not only show them what he has to show them but also to get clients, leads and sales without spending much on this purpose. There are different kinds of electronic devices that keep you abreast with latest news and trending products so to use these devices for your business or I say for doing digital marketing will not be a bad idea.
Apart from these devices, social media plays its crucial role for helping the digital marketers and allows the audience to send their feedback in comment system, private messages and by E-mails etc.
“If you have any recommendation or suggestion that you think should be added in this list, then you can share your thought by commenting below.”
