"When objectives are clearly defined, sentiments are inconceivable."
Did you get that? Okay, that's fine. Just follow me keenly and let's paint out a scenario.
If you're going on a vacation with your family in a car, definitely you'd most assuredly plot a map to your destination. Wouldn't you?
Thank you. Now we're headed somewhere. It is not like you're scared or something, for doing that.
Not at all!
But you've esteemed your family and their security is a non-negotiable priority, right?
Very well. Your business needs a touch of that protective love.
If you want your business to develop and grow, then, you should do the same for your business.
PS: *Objectives are a way to fill in the details of how the vision(s) of your business will be fulfilled.*
Once you have decided what you want your business to look like, with a justifiable reason for its existence.
Then you've to do the following:
• Draw a roadmap and start setting objectives.
• Communicate your visions to yourself or your employees, if any.
• Make your objective and vision clear, understandable and explain employees role in making it happen.
PPS: *Objectives are important because they convert visions into clear-cut measurable targets.*