Earn money online!, Metaverse, NFT and Shopping: YouTube announces a series of new features.
The new features on Google's video platform this year are designed to benefit creators and their fans alike.
YouTube is planning a series of updates to its platform this year to make it simpler and more efficient. The company's chief product officer, Neal Mohan, announced Thursday that key new features will appear on the site in 2022.
According to a statement posted on the official YouTube blog, each of these innovations is based on a lot of discussion and data. Among the updates are new features and options for content creators and viewers. For creators:
The video stream on YouTube Live will change. A new feature will be collaborative live streaming, which will allow multiple creators to appear on the same video without complicated setup. YouTube hopes this will make content creation easier for creators who are left speechless in the air.
YouTube short film creators will also get new features. The update includes new video effects and editing tools. This will give short film writers new ways to earn money, including the ability to create branded content through BrandConnect, adding a Super Chat feature for paying subscribers, and providing the ability to purchase directly from short films.
Plus, they'll get new opportunities to use YouTube Studio features to help them create content. The tool draws on a wealth of data from YouTube and Google, allowing them to learn more about viewers' interests and desires.
Other news in 2022 will include comments. One of the most useful features is the ability to schedule them to sync with specific moments in the video. For the users:
One of the new features is an update to YouTube TV, which was released this year with a new version with a more streamlined interface. Viewers will be able to use their phones while watching YouTube on TV, such as reading, commenting or sharing videos.
Additionally, the company is working on a feature called Shopping, through which users can purchase items within the app. As part of this option, they also have the option to browse and purchase products that creators feature in their videos.
About trends:
YouTube plans to implement blockchain and NFT technology on its platform, which the company says will allow creators to monetize through the ability for subscribers to purchase videos, photos and illustrations. The ad also mentions the Metaverse, which YouTube has a lot of ideas about, but it's not yet clear what exactly it is. "We have some great ideas on how to enrich the display [...] We're just getting started, but we're excited to see how we can make virtual worlds a reality for viewers," the blog wrote.
However, the first area that is expected to have a big impact is video games, where efforts are being made to provide more interaction and make them more realistic.