Professional SEO Link Building Guide To Generate Authority Backlinks To Your Website
We're working on a brand-new SEO guide for you called The Professional's Guide to SEO, which is intended to be your next-step resource once you've mastered the basics provided by the Beginner's Guide to SEO.
One of the first persons that come to mind when we think of link building is our friend Paddy Moogan of Aira, the creator of the Beginner's Guide to Link Building, MozCon alumni speaker, and industry thought leader. That's why we're ecstatic to reveal that the link-building chapter of our upcoming Professional's Guide to SEO has been written by none other than the excellent folks at Aira. And today we're presenting a chapter extract from that book.
Tactics for Link Building and Link Earning
Link Building Metrics
In this section, we look at methods for monitoring links and determining which ones may have the greatest impact on traffic and rankings, as well as commercial results like revenue.
Once your link-building plan is in place, you must assess your progress to understand the success of your efforts and demonstrate their value. There are other ways to measure link building, which we'll go through below, along with the benefits and drawbacks of each.
Number of links
You can use several programs (such as Link Explorer) to determine the volume of links pointing to a domain and then track this quantity over time. You can also manually measure and track the links you develop through your efforts.
The benefit of this metric is that it is relatively simple to implement and is usually a direct result of the job that you are doing. For example, if you use a method like broken link building, you may observe how many links you were able to establish as a result of your efforts. This will enable you to determine which actions are the most worthwhile and effective in generating a large number of links.
There is a disadvantage to this method of measurement. Not all links are created equal, and just having a large number of connections isn't very effective without critical information, such as the authority and importance of those links.
A single high-quality, authoritative, and relevant link may be worth more to your site than a hundred low-quality connections. If you merely look at link volume, a hundred low-quality links may be considered successful and effective. Veritas Digital SEO Agency provides the best link building strategy for your website. As a result, you can uplift your website in the Google search engine results page.
The volume of links can be a valuable metric when combined with another context, as we'll discuss below.
Quality of the links
"Quality" is often rather subjective, however, there are some solid techniques to assess and measure the quality of a link when it comes to link building. The two primary methods are as follows:
The importance of a link
A link's authority
authority in the link
When it comes to authority, numerous third-party scoring algorithms attempt to duplicate Google PageRank. Moz's proprietary metrics are Domain Authority and Page Authority. They can give you an indication of how valuable a given link is. It's not perfect, and no third-party statistic can exactly mimic Google PageRank, but it can give you a reasonable notion of how much authority a link has.
Using third-party measurements is beneficial, but keep in mind that Google does not use these measures. This implies they're naturally limited in their utility and, like link volume, shouldn't be used in isolation.
Traffic from Referrals
Another technique to assess the effectiveness of link building is to examine the amount of traffic that is sent via the links that you have created.
It's easy to get wrapped up in measuring rankings and organic traffic and forget that links can also create traffic. This occurs when someone comes across your link and clicks on it, resulting in a visit to your website.