Development and proliferation of latest media have made ethical issues more complicated and multidimensional. The presence of youngsters as users and content generators in new media has been the common source of concern regarding the chances of their exposure to harmful content and abuse. The new legislative regulations proposed quell this concern has brought a replacement concern regarding the likelihood of the expansion of state control over freedom of expression. during this study, it's suggested that ethical regu- lations must be discussed to attenuate demands for legislative regulations which will restrict freedoms. Therefore, we attempt to detect the parties and their responsibilities within the development of proper content for the youngsters in new media. Thus, this paper aims at contributing to the discussions on developing ethical principles and behavioral codes in accordance with specific characte- ristics of latest media while producing content that consider the simplest interests of the kid .