So you are starting your video marketing campaign but you still are looking for that "change" you were looking for. It seems like you have been doing what others have been doing... you put links whenever possible... you make the title as descriptive as possible but you still have to experience that difference.
First, you have to understand that not seeing results doesn't mean you did something wrong. If you look back and think about it, you might even conclude that you did do a good job. But when you are in the world of Internet Marketing, good is not good enough. You must do an excellent job to get above the competition.
This is what this article is about. Going beyond doing what is "good" and doing what is "excellent". Here are a list of Killer Techniques seasoned video marketers swear by.
#1: Let your personality shine
Hundreds of videos are uploaded each day in YouTube of people talking about stuff while standing (or sitting) in front of a dull white wall. Remember that although not everyone is gifted in creating videos, you don't really have to settle with something that boring. Remember that with video marketing, the limits are set by your own imagination. It should be able to showcase your company or service in the best way possible without making your viewers fall asleep.
#2: Make a series
If you have browsed YouTube then you might have seen those "series" videos from makeup and beauty companies. This is a very effective method in gaining loyal fans for your channel but it doesn't really apply to all niches. At the very least, you should try and stick to a general schedule in posting videos. Also, don't forget to promote your videos and create teasers for upcoming ones.
#3: Tutorials
Remember that your videos should not be only about your company or yourself but it should offer something of value to your viewers. Tutorials are one of the best ways to do that. Not only will you teach your viewers something, you will also establish yourself as an "expert" on your niche. All you have to remember is that as soon as the video ends, your viewer should be able to say "Hey! I learned something nice today!"
#4: Relevance is the key
You should always be aware of the most pressing issues present on the Internet and on the real world. You have to make sure your videos are as relevant as possible to these issues so your viewers can really get an idea of your company as a whole.
#5: Give testimonials a chance
Make your viewers feel like their opinion is highly regarded in your company. Create videos that show what your consumers think about you. If you are a business owner who wants to shy away from the focus of the camera, this is a wonderful solution that will surely get your video marketing campaign revving up in no time.
Hi, My name is Joseph Segatto Jr and I am a mentor and coach to online business entrepreneurs. I see myself as a solution solver. I am a husband and small business owner. I work on helping people of all walks of life to succeed in their own online business, achieving their goals and dreams in life. I have a special interest in social media marketing and personal branding. Should you need assistance or guidance in how to get your business off the ground please do not hesitate to contact me and let's talk.