Adshares Network is a 100% decentralized peer-to-peer market for programmatic advertising. So, let’s explain that. What is centralized and what is decentralized? Centralized networks are built using a single, centralized server or master node, handling all major data processing and stores data and user information that other users can access. Centralization will increase the downtime, had a limited scalability, as there are limits to one server or master node, and it is a single point of failure if we talk about security risks. As opposed to this one, a decentralized network is using multiple devices instead of one single server, Each of these devices or nodes can work independently, and even if one of the nodes of the network is compromised, the other ones will continue to provide the correct data, so the whole network can work without or almost no disruption. A decentralized network is faster, had enhanced privacy and security, and can scale easily just by adding more nodes. The only disadvantage is that such a network has high maintenance costs.
In this one case, we have the Adshares network running on ESC blockchain. Just to count the advantages offered by the Adshares network, we have the following:
Resistance to Ad Blockers.
No entry barrier, you can participate with any amount of money.
Elimination of the middlemen, leading to up to 90% fees reduction.
Single currency.
Resistance to censorship, it can be used for cryptocurrencies, gambling and other disruptive technologies.
Resistance to fraud, in order to achieve 51% of the network control, the cost is much higher than the benefits.
Equality of access to data, for small and big players.
Data available to developers in order to develop better algorithms.
As for the ESC blockchain, we got some good points in here too:
Scalable up to 10K transactions and 100K transfers per second.
Cheap transactions.
Build in support for Two Factor Authentication.
Dividends distributed to all token holders, with no mining required.
Instant secure transactions for accounts situated in the same cluster.
Unique Two-tier node structure.
Secure, lightweight clients that can run on smartphones.
Programmatic advertising is very fragmented and complicated in real life, with up to 70% of the fee going to the intermediaries. Just to have an idea, Google AdSense share is 32%, just to intermediate between the Advertiser and the Publisher. On average, a price of $3 is paid for one thousand impressions, with sometimes only $0.90 reaching the publisher.
Adshares is using first major real time bidding (RTB) direct on blockchain, making the old school dominant model obsolete, as this is quite expensive and doesn’t scale well. Adshares also uses offline auctions and micropayments in $ADS tokens to enable competitive pricing of ad space. In the future, once it is reaching mass adoption, you may also use $ADS tokens to use ads free websites with no advertising involved. This reminds me of Brave and BAT token utility, so they may be direct competitors for this segment. But the market is quite lucrative as you can see below. The project is still far from being fully operational, but has the potential to be more that what it is right now. I will keep an eye on it.
So, the advantages of you using Adshares could be full transparency, access to data from the blockchain, open source infrastructure and a good pricing. Adshares offers CPM (cost per thousand impressions), CPA (cost per action – you pay only when you sell or make money, this is better than CPM), pop-up and pop-under campaigns along with some intelligent Ad Block bypass feature. Intriguing, let’s find more about this mysterious Ad Block Bypass technology. I checked but I could not find much about it. Maybe is not that open source. Maybe I did not know where to look. Anyway, the company was launched in 2017, and their token ADS, is present on ETH, BSC and MATIC networks, being available to sell or buy on Uniswap, Pancakeswap and Quickswap.
You may never know, the market cap is quite low, and if this token is deflationary on the long term, it may be some profit in here for all of us. Seems to be quite stable, and the key to a bright future may be the road map, as they will fully implement some desirable features such as the Ambassador program and a clear and easy to understand referral program. I could not find enough data about this. Talking about hard to find info, I am also a bit confused about the staking program, which is mentioned on the road map as implemented in Q2 2021, but I am strugling to find more info about it. I even combed all the blog looking for it. Only one phrase, which I quote ''Adshares as a decentralized web3 network wants to give people authority over their own ads. Any participant in the ecosystem can own a stake in the network by holding shares in the form of a token ($ADS), which by the way is used for billing.'' I can only assume that you receive some PoS rewards for the ADS token that you keep in your ADS wallet, the extension wallet for the browser. Another interesting thing to study is this:
As you can see, the sale allocation is only 5%, which is quite low for a project aiming to be a decentralized DAO. They are still on the way to become a decentralized autonomous organization, and it will take a while. Another piece of information that I would really like to know is if the team/advisors/partnerships and other people involved in the project are keeping their tokens in some sort of lock-up, or it is free to be sold at any moment. This is another important detail that I check on every future DAO. We need to realize, in the end, that a decentralized autonomous organization (DAO) is an organization represented by rules encoded as a computer program that is transparent, controlled by the organization members and not influenced by a central government or a centralized entity. Regarding this questions, I may point out that UMA Project (Universal Market Access) is helping any emergent DAOs with technical and specialized assistance, as this is a part of their mission in the cryptosphere. If you need any assistance as a DAO, in terms of creating solid decentralized financial products, ask me for more informations, and I will support you as good as I can. There is a list of some of their latest projects in here.
That's all for today.
All the best,
George
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