In the past, the newspapers reserved his columns for the most respected feathers. No any one had a space to write his opinion, and each word of Manuel *Seyde, Fernando Marcos or Agustín González ?Shotgun? It was read and accepted like true. Be columnist meant a privilege but, especially, a big responsibility.
The times have changed, the media have *masificado and now any one can write on anything, with advantages and disadvantages for the readers. On the one hand, the young journalists do not have to expect all a life to be able to think. It does 20 or 30 years, the column that are reading in this moment and the media in where it is lodged would be unthinkable. By another, can find atrocities *inenarrables. True journalistic scourers, that only do us lose the time that could devote, do not know, to see the *telenovela of the 8.
At the same time, the arrival of Internet has allowed that a lot of youngsters can make public his opinions, in some much better reasoned cases that the ones of the own journalists. The basic strengths of the half no longer are in the schools, but in the network. Week with week, in Twitter arrive me columns of *aprendices of reporter, that ask me feedback. In general I do not have time and, except that it find one that really captivate me, prefer not answering to do it without the detail that would like me. Therefore, today I will write a series of councils that, in my experience, are essential to turn into a good columnist.
1.- That it was circumstantial. This wants to say that it relate with what is *sucediendo in this moment. Write on a party that played the previous week does not have sense, because already the readers will be thinking in another thing. If you want to speak of the past, search that have some reference to the present. For example, how it compares the *Tri of the *Chepo with the one of *Mejía Baron?
2.- That have a distinct angle. The problem with treating to be circumstantial is that many times the texts reduce to the opinion of the columnist on what spent the weekend. Why I go to want to read this? What contributes me? Always it is necessary to look for different and interesting approaches for the reader. It would give me a lot of *flojera read another full article of praises for the Barcelona, but would love me an analysis on if it works the 3-4-3 of *Guardiola. A good example is this (http://espadadedamocles86.blogspot.com/2011/11/campanas-y-lavados-de-imagen.html), the editorial is not very good, and the thesis no me *fascina, but the angle is unexpected and interesting. With this already is more than sufficient.
3.- That it was universal. It can be that you are fanatical of the Coyotes of the *Neza version 82/83, but ask you matters him really to the rest of the people? If you want to speak of something specific, treats to relate it with subjects that are of general interest. For example, how it compares the new talent *ghanés with the best youngsters of the world in his position?
4.- Use your fortresses. Recently, it recommended to a very enthusiastic youngster that, by the moment, abstained to do tactical analyses. The reason? It was missing him experience in the matter and, in consequence, knowledges. To start with to win the respect of the readers, it is necessary to show that you know of what speeches. For this, begins speaking of what know. In the meantime, it studies. One of the wonders of Internet is that it has gone back much more difficult deceive to the reader. It is necessary to prepare the most possible.
5.- It thinks in your readers. If you write in a page of national scope, is really necessary to speak of the *Xolos of *Tijuana each week? If in the section of comments of *despedazan whenever you publish, would not have to change your approach? If it loves you the Series To, but in Mexico to anybody interests him, who goes you to read? It analyzes to your readers and writes for them. And you do not forget you to give them interesting material, no something that already have seen 50 times in television and read in 342 pages, probably better writing.
6.- It uses simple language. When we begin to write, are used to to feel us poets -more still if we admire to Jorge *Valdano or to some another Argentinian columnist-. For this, use language *rebuscado and in each line look for the perfect sentence. In general, the result is infamous and the unreadable column. It remembers: the most important is that the reader understand what want to say. The flawless prayers will arrive by himself alone, over time and the practice.
7.- If you want to complain you, there is a lot of competition. José Ramón Fernández. David *Faitelson. Carlos Albert. Three names with a common denominator. Every time that write ?Or they speak- they do it to complain of something. And have thousands of *imitadores in distinct means. If you want to follow this way, there you, but this road is bottled. It looks for something distinct.
8.- Contribute something new. It tries that, every time that a reader finish to read your column, remain with a learning. It can be a data, a @punto or, if have access, a scoop. I no longer lose my time reading *refritos, but always will interest me a text that teach me something that before did not know.
9.- If you want to be controversial, *susténtalo. Have a theory of the conspiracy? Well! You want to that they take you seriously? It contributes proofs. Justino and Decio are some thieves? Show it to me! The Mexican league is each more mediocre day? Happen me the data! Be controversial is a guarantee to have readers; no *sustentarlo is a guarantee that never more go you to read.
10.- Write, it studies and it goes back to write. It practises the most possible, but do not write the first that go out you of the head. It sees the parties no like fan, but like analyst, with a pencil in the hand, and looking for different angles. Be journalist requires sacrifices, and be well, even more. It leaves the *chela and holds the fascicle. The respect wins working. And by mercy! Neither a fault of spelling. This is sufficient to disqualify any analysis.
If you want to more councils or argue of anything, can write me to the mail from above or in
www.twitter.com/martindelp,
and if you want to read texts more detailed or on other subjects can find them in
www.martindelpalacio.com