The Basic Attention Token (BAT) and the Brave browser come to solve the division that exists in digital advertising . It seeks to reward users for the attention they pay to advertising and also serves to compensate content creators.
Index of contents
What is Basic Attention Token (BAT)
It is a token of the ERC-20 type that is working under the Ethereum blockchain . Basic Attention Token (BAT) allows users who see advertising on different websites to receive a small compensation . Additionally, this token can be used to compensate for the work of different content creators. And it is that this token is thinking to monetize the so-called attention economy.
The BAT Token Attention Reward, currently only obtainable through the Brave browser, cannot be mined. This Brave browser, focused on privacy , what it does is block third-party ads and trackers. In addition, Brave has the native integration of the Tor network. Through the Brave browser we can also acquire advertising space and tip content creators.
What is brave
It is a Chromium-based browser , the same core as Google Chrome and Microsoft Edge browsers. Brave's idea is to offer a browser that changes the way online advertising works, adding layers of security and privacy.
Brave integrates an ad blocker that prevents us from intrusively skipping ads. Additionally, this browser has the ability to make use of the Tor network for safe and anonymous browsing.
It is obtained with all these elements to get a browser with great security, speed, rewards and privacy. In addition, the user receives compensation for the attention paid to the different "personalized" ads that appear. We even have the ability to tip the content creators we like the most.
How Brave adds security
Shields: Brave has a series of shields in its menu that inform about all the elements that are blocked or allowed when we access a website. Through these shields we can control the basic security settings. Add tracking protection, force HTTPS connections and block commands, cookie detection, and device awareness.
HTTPS Everywhere: A mechanism is implemented that forces access only to sites with secure HTTPS connections . When a site does not have this certificate, Brave informs the user so that they are aware of this fact.
Ad blocker : It integrates a system that blocks the annoying ads that may appear on many websites. Note that the ads can sometimes be elements that inject malware or trackers, as well as vehicles for potential scams.
Single password system: Allows you to set a password to protect logins on mobile devices . This allows that user data is not exposed in case of loss or theft.
Updates: Obviously, this browser is being updated to implement improvements, security and optimizations.
Brave search
To offer more security and privacy to users, the development of Brave Search has been announced . This element will be launched this year 2021 and seeks to be an alternative to the search engine Google Search.
Tailcat , which is the name of this new search engine , is a custom solution for the Brave browser and is self-developed. Not only privacy in browsing is added with this element, but also in searches, since it is a totally private Search Engine mechanism.
They have highlighted the following features of this new search engine:
There is no monitoring of the user's personal information
The users are the focus of the entire ecosystem
Allows you to use an ad-based search engine or a free version that pays to serve these ads
Independent and maintained by the community
It will not implement biases in the search algorithm, offering better results than Google Search
Brave and Brave Search will have full integration and will not pose privacy problems
It is open source , which allows the code to be audited and used by third parties
What is the origin of Basic Attention Token (BAT)
This project was born when Brendan Eich resigned from his position as CEO of Mozilla , the company that is responsible for developing Firefox , among other software. The reason for Eich's departure from Mozilla is due to the support of Proposition 8 from the state of California.
Specifically, it is known that Eich personally supported the campaign in favor of this proposal with a contribution of $ 1,000. Proposition 8 sought to prohibit the link between two people of the same sex and ended up being approved, despite a notable rejection by the population.
The importance of Eich within the free software and software community is truly remarkable . He is one of the developers of JavaScript , the most widely used programming language on the internet. To give us an idea, the Solidity language used in Ethereum derives from JavaScript.
Finally Eich ended up leaving Mozilla after public mockery on social networks and mockery by Mozilla workers.
Brave and BAT beginnings
Brendan Eich (CEO) and Brian Bondy (CT) founded the Brave Software company on May 28, 2015 . After this they began the development of the Brave browser that is based on the free Chromium software , which is the basis of the Chome and Edge browsers.
Brave's goal is to create a browser especially focused on user privacy . This is achieved with a system that blocks advertising and limits the tracking possibilities of users. This browser is highly regarded among users in the community who are committed to privacy.
Precisely in the announcement of Brave by Eich, he presented his idea of a system to support content creators . This system was a mechanism for tipping content creators. But it is also added a utility that allows users to earn money for viewing advertising paid by advertisers. The ultimate goal is the transformation of digital advertising with a less invasive ecosystem
A record ICO
For its ecosystem, the Basic Attention Token (BAT) was developed , which is an ERC-20 type token within the Ethereum blockchain . The BAT ICO was launched on May 31, 2017 where an amount of 1 billion BAT tokens were available for a total of 156,250 ether . The initial sale of these tokens lasted exactly 30 seconds , which speaks of the enormous interest of the project. Brave Software kept 500 million tokens to fund the project.
The first release of a beta version of the Brave software was released in June 2018. This first version of Brave contained 250 ads in the testing phase, which ended up being a great success and allowed the project to continue progressing.
Brave also adds the ability to use the Tor network, which is natively integrated into the browser. The idea of this browser is to offer users to browse the network in the most private way possible. While an advertising system is added, the important thing is privacy.
It was on November 13, 2019 when the Brave 1.0 browser was released. After this, the great potential of the BAT token and the viability of this project began to be seen. A project that currently has a community with more than 25 million users around the world.
How BAT works
Its creation is based on an ERC-20 type smart contract that allows the creation of fungible tokens within the Ethereum blockchain . A total fixed issuance of 1,500 million tokens is established . Being deployed on the Ethereum blockchain, it benefits from the possibilities offered by this network in terms of DApps and DeFi.
Creating the BAT token as an ERC-20, which allows it to be easily integrated into Web 2.0 and used in Web 3.0. With this, it is possible to develop a transparent and decentralized digital advertising platform based on the blockchain.
The BAT token has two types of uses. It is primarily used as a unit of account to pay and charge for advertising space and as a unit of account to measure user attention within Brave. The second use of this token is to reward publishers and content creators to receive tips for their content from users and revenue from advertising. Those users who set up their ads within Brave will receive a BAT reward for their attention.
Basic Attention Token (BAT) features
Brave Payments
This is a program that allows us to support publishers and content creators regardless of platform. Brave Payments establishes what the user's contribution is while browsing, automatically calculating the settlement that will be made at the end of the month according to the time spent viewing the content. A mechanism closely linked to Brave Rewards, which allows you to add yourself to the system as a content creator or advertiser.
This system allows the user to indicate an amount in the form of a tip that is released at the end of the month, something similar to Patreon. Currently this mechanism has a one-way wallet with different financing options.
Advertisements
Those who want to be included in the BAT Ads system will receive a certain amount of tokens for viewing advertising. What these tokens do is reward the attention paid by the user.
The advertisements within BAT will be shown to the user directly in different private advertising spaces. These ads are through rich push notifications, full page HTML5 content, landing pages and other possibilities. Through this system, users receive 70% of the advertising revenue from the advertisements placed in these spaces. It is expected that in the future content publishers will be able to access the public display earning indirect income from BAT. In this case, the publishers and creators will receive 70% of the income and the user 15%.
Basic Attention Metrics (BAM)
Tool that allows the analysis of advertisers' metrics. This mechanism offers data on the impact of advertising campaigns and their impact on the public in a unique way. For this, a simple interface with real-time information has been created.
With BAM, the possibility of creating more efficient digital advertising campaigns is achieved . The advertising elements and the platform to display this advertising are integrated into the same system. Thus, an accounting system is achieved that measures the user's attention data without collecting data from them. Create a transparent and decentralized marketplace system that connects users, publishers and advertisers.
Final words about Basic Attention Token (BAT)
Like many other projects, BAT is a set of elements that seek to bring improvements and value to existing elements . A specific browser has been developed for this project in which the user receives income for the attention paid to the advertisements. An income that users can give as a tip to their favorite content creators, showing their support.
The whole project is based on the Brave browser and user privacy . An element, the latter, that for many years "only" has been available to those who really looked for it and knew it could be achieved. Brave makes everything simpler and more democratic.