Sport and Crypto: The new society
In these recent years, the explosion due to the trend of digital currencies has become a great opportunity to change our lives and sports are no exception, opting for their sponsorships.
Previously, we had talked about the inclusion of the new great phenomenon that comes indirectly from the NFT Trend, so this time the inclusion of sponsorship of cryptocurrency companies in the sports world will be mentioned, a phenomenon that will grow a lot with the passing of the years. years.
Societies have been noted, with millionaire agreements with some sports entities that will confirm the step towards a new era in our history and not just sports, in general.
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Los Angeles Lakers took a big 180º change by changing the name of their already legendary stadium from Staples Center to Crypto.com Arena, which was inaugurated like this in the middle of the 2021/22 season, they could probably change the brand on their shirts with this exchange. That stadium will also have an effect on its neighbors the Clippers, who will soon have a new stadium, and NHL team, the Los Angeles Kings.
That same Crypto.com brand is the primary sponsor on the Philadelphia 76ers uniforms.
MLB has not been left behind, there are still no official movements of any famous brand in any team, but the league has FTX exchange as the main sponsor since the 2022 season, where it can be seen in the referee equipment to wear said brand. Starting in 2023, teams will be able to wear sponsorship on their uniforms, so it's possible to see branding on some of them.
Formula 1 is the fastest adopting this new wave, with almost all its teams carrying some brand, such as Red Bull Racing that made an agreement with Bybit, Mercedes also with FTX, Ferrari joining Velas, Crypto.com could not missing with Aston Martin, Alpine Renault with Binance, McLaren with Tezos and others.
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UFC has already made it official that their fights on PPV have ported guess who? Crypto.com again takes over, this time in combat sports where fighters show off their shirts prior to the moment of the fight. That deal was $175 million at the initial time according to https://es.cointelegraph.com/news/ufc-inks-175-million-sponsorship-deal-with-crypto-com
Football already sports advertising for these digital companies, for example, Cadiz in the Spanish league carries Bitci's, also other teams such as Valencia, Rome and Milan have signed important agreements and new plans are coming through FIFA for their national team tournaments.
About the NFL will also come news of agreements, like this one from the New York Giants with Grayscale. As a curious fact, his current top referrer Saquon Barkley invested his advertising contracts in Bitcoin.
NASCAR, which is very passionate about all kinds of advertising, has managed to place several of these currency and cryptocurrency exchange systems. Like Cash App that came out in Bubba Wallace's car, Dogecoin's own currency in John Wise's car, and even Baby Doge driven by Brandon Brown. That's not all, Voyager, Socios.com, Lilly, Kitty Kat, Omni, Race Cure and others have also shown off in these super-fast stock cars.
IndyCar they have joined and in what way. Ed Carpenter's team managed to place nothing and nothing less in his car than the Bitcoin driven by Rinus VeeKay in the mythical 500 miles of Indianapolis 2021, where he achieved a meritorious TOP 10 in the competition where he even managed to lead it at some point. Majestic.
This movement will not stop, the sports world has understood everything and knows that it is a great way to reach the masses with this group, with the aim of winning them, the cryptocurrencies and the public that is encouraged to enter this world to achieve more profit.
