Re-evolution Of Digital Marketing

We already have a responsive or adaptive website to maximize performance on mobile devices, with meticulously executed SEO and we are also investing part of our marketing budget in AdWords digital campaigns but ... What do we need to get the most out of our digital marketing strategy ? The answer is: Data analytics.

What does the term refer to? It is the measurement and understanding of the data generated in each of the steps of the strategy that helps us to know the result of the efforts made.

First of all, it is essential to have a data measurement system, for example Google Analytics, a tool that will allow us to measure the performance of a website.

Next, I will briefly summarize the steps to follow for the measurement of an example page, which is complemented by AdWords digital campaigns in Search and Display formats and sees value in the conversion record: first an alphanumeric measurement fragment is placed in the website code, which links directly to the Google Analytics property previously created with a Gmail account . Subsequently, the AdWords and Google Analytics accounts are linked to be able to track the results found on the two platforms.

Data analysis begins when it is time to see the dimensions and metrics recorded by the platform and glimpse patterns and trends to make the best decisions in optimizing pages, campaigns and more.

It is important to remember that having the configuration of the value objectives for the company in Google Analytics (it can be filling out a form on the site, clicking on a call button, subscribing to a service, etc.) is essential for a relevant data analysis for the particularities of each client.

Don't forget that a digital marketer can help you perform the relevant analysis of your data and help your business to continue growing its digital presence. If you don't have a specialist yet, at Avatar we can support you with all your digital marketing needs.