How To Develop Digital Blog Marketing Strategies
If you want to increase blog traffic and make money, then you should think of your blog as a business. Our friends at Avatar Digital Marketing tell us how they develop digital marketing strategies that describe the current state of the market in which they operate, the information on the products and services offered, the competition, and the public. Marketing plans also identify goals and provide a written roadmap of how those goals will be achieved. You can create the same type of marketing plan for your blog to ensure you stay on track to achieve your goals. Here is an overview of the key parts of a digital marketing strategy that you should try to include in your marketing plan for your blog.
PRODUCT DEFINITION
Your product is the content of the blog and the experience that people have when they visit it. Include the images, videos, links, comments, and any other piece that adds value. Is your content relevant to the user who visits you? Does it add value? Ask yourself this before wanting to monetize any blog project. The objective will be to attract traffic to your blog and then monetize it, but if you do not generate interest in the user, and you do not generate value, nobody will visit you, and you will not earn money.
DEFINITION OF THE MARKET AND COMPETITION
Define your market niche. Define what you want to talk about and to whom your message will be directed. Ask yourself how your content is positioned with respect to similar content already existing or of possible competitors. Observing what others are doing within the same niche will help you understand what content they are publishing, what value they provide to the user, what comments they receive, and you will also be able to evaluate how they are monetizing that blog, so competition analysis is very important. If your blog is going to talk about something unique or that does not exist, or for which there is no competition, even better, since your content will be more valuable and will provide greater value.
DEFINITION OF THE TARGET PUBLIC
Who is your target audience? What type of content do they like or what content do they participate in? Where do they spend time online? What are they passionate about? What you do not like? Spend time listening to meet their needs, and then create content and experiences to meet those needs.
DEFINITION OF YOUR IDENTITY
What does your blog promise to people? What is your unique value proposition? How do you rank relative to competitive blogs and websites? Use the answers to these questions to identify your brand image, message, voice, and personality. Together, these elements make up your brand promise, and everything you do related to your blog - from content to promotion and everything in between - needs to communicate that promise consistently. Consistency helps create expectations, reduce confusion, and increase loyalty.
DISTRIBUTION OF CONTENT
Where will your blog content be available? How will your target audience get to know your content? Think about how to distribute your blog so that people know about it. Advertising on Facebook, Twitter, Linkedin, Discussion Forums, Email Marketing, and paid advertising as well as trying to position your blog organically, are some content distribution options
CONCLUSION:
Once you have answered these questions and have started a blog that generates interest in a certain audience, you can start to monetize it, through options such as Google Adsense, Affiliate Marketing, or Lead Sales, to give a few examples.
In a world where information and content abound, the importance lies in Visibility. Who does not appear, does not exist. That is why it seeks to talk about things that arouse interest, build trust with your target audience and you can start to see how your blog and your voice are successful.