4 Reasons to Include Video Marketing in your digital strategy.
Here are four reasons why you should start your video marketing strategy right away.
Did you know that we can process visual information 60,000x faster than text? In addition, 90% of the information that enters the brain is practically non-verbal. Our basic biology inclines us to look for visual content, rather than large blocks of text.
This innate trend translates into marketing results as well. If you simply include the word "video" in the subject line of an email, it has been shown to increase open rates by 13%. In addition, web visitors are 5x more likely to click on a post if it includes a video.
The Internet is increasingly saturated with texts and images. An original, captivating, well-made video can increase attention to your product or service.
# 2 Video content helps to form an emotional connection
Harvard Business Review conducted a study of emotionally satisfied consumers and found that while fully connected consumers made up only 22%, they accounted for 37% of revenue due to visual stimuli instead of text.
In video advertising, there is clearly a value in forming a deep and personal relationship with consumers. (see for example Coca-Cola advertising videos).
A well-crafted video can connect to the heart of the right kind of consumers needed to boost your business.
# 3 There is no need to invest heavily in video production In the
past, extravagant and growing visual effects, camera shots were the exclusive domain of big movie studios with lots of money. Now, drones allow video production agencies to capture breathtaking photos of the horizon or unique aerial views with little investment.
These technological advances mean that the capacities of video production agencies have grown, and stunning video could be within their budgetary constraints. Search stores in the video production niche to find out which company offers the best features at the lowest price.
# 4 Videos can boost conversion rates
Good news - Videos increase conversion rates too, turning your audience into revenue. Visitors to a website are more likely to stay for an average of two minutes longer if it includes a video. In addition, visitors are then 64% more likely to buy a product. Online video attracts customers and can provide an extremely compelling case for your product.