Restaurants are skilled at designing menus to dazzle customers and push them to eat many and expensive foods even if they do not need it, in the following lines we learn how to avoid food menus cheats and get only what you need for your body.
Although home eating is healthier and more beneficial, everyone thinks to go to restaurants in order to change and try new types of foods that are presented in a different way from home food, and in order to avoid cheating on the menus, you must be careful and note in the menu.
Design menus
The design of menus comes after a deep study by a consultant or menu engineer who has a psychological impact on customers and their choice of food, their level of hunger and their moods, so they are designed in a way that they are easy to read and attractive to raise sales, and the food menu has the primary role to attract customers in ordering the largest amount of food , And designed in a specific way, each country has a different culture and names in terms of the quality of the food, when designing the menu some words that affect the appetite of customers are used, such as “crunchy chicken, fresh meal, creamy ice cream, and marinated in delicious, spicy, and refreshing sauce ..” All words have aspects. Psychic and beloved by the customer.
Tricks of restaurants in designing their menus
Most of the major restaurants depend to increase their profits on the presented food menus tricks that are based on luring customers into ordering food.
Manipulating customers' eyes
Putting profitable main meals on the person’s eye level in the upper-left corner because it is the first place the person’s eye who reads the list falls on or allocating space for profitable items by placing them on individual pages and separating them from the rest of the options. It is a trick to draw attention and attention to choosing these items to help increase profit The restaurant, while the cheap dishes are placed at the bottom and the left and the cheap dishes are written in small handwriting and placed in this unlikely part of the menu so as not to draw your attention, unlike the expensive dishes.
Menus cheat on plate sizes
When you order a dish in a restaurant for the first time to go to it, you do not know the size of this dish. Here you do the menus trick that convinces you that there are many varieties in this giant dish and when it comes to you you find it contains a few samples of these items and you have to pay for this expensive dish and ask for more because you are still You feel hungry.
Add colorful and cheerful images
One of the most famous food menus tricks is to add a beautiful, colorful and cheerful image, a way to make restaurants look as delicious as possible, and the reason is to tempt you to buy these dishes, and to make your saliva flow so you order more food, and the colors have a great effect on children, as they ask for colored dishes even if They didn't feel hungry like some kind of play. If the decorated dish was colored, it would make a lot of money, according to a study done at an American university, then experts studied it on the children, and they served a plate of salad using a digital screen, so the children chose the colored salad dish at a rate of 70%, says Minnick, “The more vivid the picture is in terms of movement, color, and accuracy of representation Stimulated your response to it ”.
Price manipulation
One of the most famous food menus tricks that restaurants do is setting unclear prices. A simple trick in writing the price in another form. The customer may accept the price of a meal, for example, at $ 99.95 instead of writing $ 100, although there is no difference. This is one of the ways that encourages you to spend More money making you feel comfortable and affordable.
Manipulating language
Manipulating the language is one of the methods of suspense and attraction, and large restaurant chains use this language. Some believe that the types of food served in these restaurants are of the best quality, and some restaurants also rely on language formulas similar to advertisements presented on television such as "This meat from our farms" or “100 percent natural” is a way to increase the percentage of sales, as it is phrases that help increase the customer's perception of the taste of his food as delicious and healthy.
Everyone is prone to falling for food menus trickery because many like to frequent restaurants, and the reason is due to the feeling of nostalgia, happy memories of the family, returning to childhood days and the belief that this dish will change the feeling of the usual day and break the routine of life.
Might have been worth a proofread by a native speaker before publishing this confusing English language article.