One of the biggest advantages of digital marketing is that it allows small businesses and entrepreneurs to promote their products with reasonable budgets. In the past, you would have needed millions of dollars to launch massive marketing campaigns to get ahead of your competitors. Digital marketing provides a high return on investment, both in terms of money and time spent.
There are many marketing tools that can remove some of the digital marketing burden. These tools are especially valuable for small businesses that do not have the resources to dedicate a marketing team, or sufficient budget to outsource marketing agencies.
These tools can help you make the most of your time and effort. By automating repetitive tasks, gathering data to analyze and use in your campaigns, and by helping you organize and plan marketing activities.
Google Analytics
Google Analytics is free software that provides valuable analytics about your site visitors, and what they are doing on the site. This tool is best used with Google Search Console - another free tool that helps you identify and solve problems on your site.
Here is some information that Google Analytics makes available to you:
The number of visitors to your site per day, week, month, or any time period you choose
Where do these visitors come from - referrals from another website, organic search, ads, from social networks, or directly
The keywords that visitors use in Google to find your site
Demographics and user interests
How long each user spends on your site and the pages they visit
All of this information is extremely important, and it provides vital insight that can help you improve your site and develop your marketing campaigns.
If you notice that many of your visitors are searching for a keyword that you are not currently targeting, write a blog post targeting that keyword, and you will see a huge growth in the number of visits and interactions. If you notice that a lot of visitors are coming from Facebook but nobody is coming from Twitter? It may be time to focus more efforts on your Twitter account.
Mailchimp
No matter the size of your business, email marketing should be a part of your marketing strategy.
When a customer signs up for your mailing list, they open their email to you so you can directly market to them, which is why email marketing on average provides a higher ROI than any other marketing activity.
To get started with email marketing, you need a service that enables you to collect emails, manage your lists, send email automatically or according to a schedule, and analyze the amount of interaction with your messages.
There are several tools available that provide these services, but Mailchimp is the ideal choice for both entrepreneurs and small businesses. That's because this tool remains free until your list reaches 2000 subscribers, and it also makes email marketing very easy.
Hootsuite
You know that these days it is important to have a presence on social media if you want to remain competitive in the market. Social media management takes time and effort, even if you use it for purely marketing purposes and not just for social networking.
Fortunately, there are tools available to help you manage your social accounts, and Hootsuite is one of them.
Hootsuite provides a central management platform for all your social media channels, and it also allows you to schedule posts in advance, so you can prepare all social media content for the coming weeks or months in a single session.
It also provides reporting tools so you can analyze social media campaigns, see which are the most effective, and use that data to calculate your return on investment.
In addition, this tool allows you to track any mention, mentions or mention of your brand in social networks, and manage responses, all in one place.
Buzzsumo
Your content strategy shouldn't be haphazard and offhand. To be successful in content marketing, you need to do deep research first, and this is where Buzzsumo is useful.
Buzzsumo shows trending content in social networks based on the topics being searched for. Based on that, you can analyze the results to see what makes these topics or posts attractive, as well as get ideas for upcoming topics to write about.
You can also search your industry to see which of your content performs best, and see who is interacting with and sharing it.
KWFinder
SEO is one of the basics of digital marketing, and it's important to get it right. Not only do you have to make sure that your site adheres to the SEO standards, but it is also necessary that the content you produce includes the keywords that your audience is searching for, in order for you to have a chance to rank well.
Sometimes it can be difficult to guess the right keywords, which is why you need a keyword research tool. There are several options available such as the free Google Keyword Planner, as well as other more complex solutions, such as SECockpit.
These advanced tools can be very expensive, as the monthly subscription fees may start at $ 100 or more, but they are definitely not necessary for small businesses.
Instead, KWFinder offers more functionality than other free tools, is easy to use, and has a simple and affordable monthly fee.
Simply put in a specific word, and this tool will suggest hundreds of suggestions, providing you data on search volume, general trends, and the competitiveness of each keyword.
HubSpot
If you run multiple campaigns across multiple marketing channels, managing all of these campaigns will not only be difficult, but you will also find it very difficult to determine which campaigns are successful and which campaigns need to be developed.
HubSpot is an all-in-one marketing tool that enables you to bring all the different marketing channels together, optimize them to drive more traffic, increase conversion rate, and improve return on investment.
The tool also includes optimized templates perfect for creating landing pages, and other features to increase engagement and increase conversion rate like live chat.
These are some of the other features that HubSpot offers:
Content improvement tools
Improved landing pages
Email Templates
Marketing automation
Manage your leads and visits
Analytics
Social media management
The full version of HubSpot is pricey, but small businesses with tight budgets can start with the free or basic package.
Ahrefs
In the past, SEO was about gathering the largest possible amount of backlinks, but today, the focus is on building high-quality organic backlinks. Based on the number of good links pointing to the contents of your site, search engines will know how reliable and high-quality your site is. It is precisely for this reason that backlink analysis is the backbone of your digital marketing strategy.
Although there are a large number of amazing tools that you might want to try, Ahrefs remains the best choice for many digital marketers. This tool allows you to perform a competitive analysis, see the keywords your competitors are ranking for in organic search results, find the best keyword insights, instantly access backlink data, find content relevant to your industry, and track keyword rankings for Surface Office and Mobile, and get alerted whenever one of your competitors gets or lost a new backlink.
To remain competitive in today's digital marketing landscape, you need to be careful, social media proficient, and persistent. And most importantly, you must be multi-skilled.
To save time and make your business simpler, you will have to rely on a wide range of digital marketing tools. Whether you want to analyze backlinks, or develop a content marketing strategy, these tools will help you focus on the important aspects of your business, and enable you to make the most of your time and money.
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