TikTok Ads: the guide

TikTok advertising helps brands reach younger, content-hungry demographics. Follow these crucial tips and start creating your own winning TikTok ads.

What are TikTok ads?

TikTok ads are a way for businesses to reach the app's 1 billion monthly active users. The ads appear in the "For You" feed and can be up to 60 seconds long. There are four types of TikTok ads:

1. In-Feed Ads

2. Brand Takeovers

3. Hashtag Challenges

4. Branded Effects

Types of TikTok ads

1. In-Feed Ads

In-feed ads are native ads that appear in the "For You" feed. They can be up to 60 seconds long and include a call-to-action button that takes users to an external website or app.

2. Brand Takeovers

Brand takeovers are full-screen ads that appear when users open the app. They can include images, GIFs, and videos up to 60 seconds long.

3. Hashtag Challenges

Hashtag challenges are sponsored challenges that encourage users to create content around a specific theme or hashtag. Brands can create their own challenges or participate in existing ones.

4. Branded Effects

Branded effects are AR filters that users can add to their videos. Brands can create their own filters or use existing ones.

TikTok ad specs

Here are the ad specs for each type of TikTok ad:

1. In-Feed Ads

- Video length: Up to 60 seconds

- Video format: MP4 or MOV

- Video size: Up to 500 MB

- Aspect ratio: Vertical (9:16) or Square (1:1)

- Resolution: At least 720 x 1280 pixels

- Sound: Optional

- Call-to-action button: Available

2. Brand Takeovers

- Image format: PNG or JPG

- Image size: 1080 x 1920 pixels

- Video format: MP4 or MOV

- Video size: Up to 500 MB

- Aspect ratio: Vertical (9:16)

- Sound: Optional

3. Hashtag Challenges

- Video length: Up to 60 seconds

- Video format: MP4 or MOV

- Video size: Up to 500 MB

- Aspect ratio: Vertical (9:16) or Square (1:1)

- Resolution: At least 720 x 1280 pixels

- Sound: Optional

4. Branded Effects

- Image format: PNG or JPG

- Image size: At least 640 x 640 pixels

- Video format: MP4 or MOV

- Video size: Up to 60 seconds long and up to 500 MB in size.

- Aspect ratio: Vertical (9:16) or Square (1:1)

How much do TikTok ads cost?

The cost of TikTok ads varies depending on the type of ad and the targeting options you choose. In general, the cost per impression (CPM) ranges from $10-$50.

Ending Words:

TikTok is a powerful platform for reaching younger audiences with engaging video content. By following these tips and best practices, you can create effective TikTok ads that drive results for your business.