TikTok Tips on "How To Get Started With TikTok Advertising".
In just a few years, TikTok has seen massive growth in popularity and app usage. By April of 2022, it managed to reach 1 billion active users worldwide.
Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. But, advertising on TikTok isn’t the same as advertising on other social channels. This post gives you a detailed overview of how to advertise on TikTok and what kind of ads you can use.
Ads Types In TikTok
TikTok provides you with plenty of options to advertise on the platform. So you can choose what will be most effective in reaching your target audience and getting your message across. Here are the different types of ads you can run with the TikTok ads platform:
In-feed video – These are ads that appear among the native news feed of TikTok users on the “For You” page.
Brand takeover – This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds. It then turns into an in-feed video ad.
Spark ads – TikTok rolled out this ad type in 2021, giving brands the ability to sponsor popular organic content that relates to their products.
Image ads – Brands can place image ads in videos that appear via TikTok’s news feed apps: BuzzVideo, TopBuzz and Babe.
Video ads – These ads are full-screen videos of 5 to 60 seconds that appear in a user’s “For You” feed.
Pangle ads – Pandle’s video platform integrates with TikTok to offer video, native and banner ads, but this feature is available to only specific countries.
Carousel ads – These ads include up to 10 images and appear in TikTok’s news feed apps.
Branded AR content – Your ads can also appear as branded stickers, lenses and other types of AR content so TikTok users can use them in their videos.
Hashtag challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user participation.
Sponsored influencer content – For this type of TikTok advertisement, you get your message across through sponsored content from an influential TikTok user.
How to set up ads on TikTok
Now that you know about the different types of TikTok ads, let’s take a look at how to set them up from your TikTok ad account.
Step 1: Create your TikTok ad account
Step 2: Create and install the TikTok Pixel
Step 3: Create a new campaign
Step 4: Create an ad group
Step 5: Create a new ad
Step 6: Measure your ad performance
The job isn’t done after launching your ad; you should also measure your performance to see how the campaign is paying off. TikTok provides native analytics that can show you how your ad is doing in terms of impressions, clicks, conversions and more.
You can even test and compare the performance of different ad creative and placements to see what works best for you.