Mobile-First Online Surfing

Millennials are also increasing the demand for mobile computing innovations. Around 20% of this generation relies exclusively on tablets and smartphones to access the Internet. This mobile usage has now surpassed the use of laptops and desktop computers. For example, about 60% of Americans consume digital content using mobile devices.

Furthermore, smartphone usage has increased to 394% from 2010 to 2014. Tablets are also seeing a surge in demand during the same period, with a growth of about 1,700% in usage. In contrast, the use of desktop computers increased by only 37%.

The on-the-go lifestyle of Millennials has also driven developers to adopt a mobile-first approach in creating websites and web apps. Additionally, businesses with good online presence appeal more to young-adult consumers.