The limited edition model is a more advanced change of the design or options of the existing model. When a limited edition model is released, it can have similar effects to the launch of a new vehicle, and many automobile brands are using it as a marketing tool. As it is a limited edition, it has a scarce value, and consumers are also interested in it.
Recently, BMW launched the M340i First Edition based on the 3 Series. It is said to be more than 80 million won, more expensive than the regular 3 series, but sold out in a day. Let's take a look at what kind of model the M340i First Edition, which was very popular.
The classic BMW 3 Series of sports sedans
Before going into the text, let's first look at what the 3 series is. The 3 Series is the first D-segment model released in 1975, and is the best model of BMW's identity. The unique sharp handling and cornering, agile acceleration, and precise braking ability are ideally combined to create driving pleasure.
The 3 series is often regarded as the cornerstone of the sports sedan. So, when D segment premium sports sedans such as C class, A4, and G70 are released, they are compared with the 3 series first. Currently, 7th generation models are on the market, and both the size and the weight are lighter, improving both performance and practicality, and maintaining the front and back weight distribution at 50:50.
Limited to 340 cars worldwide, 40 cars in Korea
The M340i First Edition is a model that further enhances sportsability based on the 3 series, and is limited to 340 units worldwide. Among them, 40 cars were allocated in Korea, and the sale price was 81.5 million won, which is more than 5.6 million won compared to the M340i general model.
It is said that it sold out in just one day of online sales despite the expensive price of 5.6 million won. In addition to the M340i First Edition, the 25th anniversary of the establishment of BMW Korea will be released sequentially by the end of this year, specially produced at 2:05 pm on the 25th of every month.
I gave some specifications points
The M340i First Edition has a special design and options for the limited edition model. It has a frozen dark gray exterior color with a BMW Individual Paint finish.
In addition, the BMW Individual Shadow Line, such as the Black Kidney Grill and Black Tail Pipe Finisher, and the 19-inch double spoke 192M wheel are used to express the overwhelming presence and luxury.
In the interior, the combination of white and blue seats catches the eye, and blue leather is applied to a part of the dashboard and door trim to create a sophisticated atmosphere.
A carbon interior is applied to the center console and a part of the dashboard, and the seat belt for exclusive use of M is applied to melt the sensibility of a high-performance model. On the side of the passenger seat, the phrase, 1/340, added a special feature to the limited edition model.
Performance is the same as the standard M340i
The performance is the same as the normal M340i. It is equipped with a 3.0-liter 6-cylinder turbo engine, which delivers 387 horsepower and 51.0kg.m. The zero-back acceleration performance is only 4.6 seconds, and the maximum speed can reach 250 km/h.
As a driving specification, the adaptive M suspension that works in conjunction with the driving experience control, the M sports brake that reduces the braking distance, the M sports differential, and the eight-speed M sports transmission are applied to add road grip and sophistication to explosive driving.
Comfort options include Comfort Access, Harman Carton Sound System, Ambient Light, BMW Live Cockpit Professional, BMW OS 7.0, Driving Assistance Professional, Parking Assistance Plus, and BMW Head-Up Display.
Because it has the charm of scarcity and discrimination
Limited edition models tend to be more expensive than regular models because of the addition of several special features. In the case of the M340i, as mentioned earlier, 5.6 million won is more expensive. Of course, there are cases where limited edition models are sold at regular model prices. Why is a limited edition model that sells more expensive than a regular model selling well?
The first reason is the attraction of scarcity and discrimination. Because cars are generally mass-produced, there are many cars of the same shape and color when you go out on the road. This is especially true for popular models.
If there are many cars on the road that are the same as you, you will get tired someday. So, people want to have their own car that is different from ordinary cars. So, when a limited edition model with special features is released, there are many people who want to purchase even more money.
The higher the scarcity, the greater the value of the car. In the case of the limited edition model, the number of production is fixed, and when all the limited number is sold, it can no longer be obtained as a new car, which naturally increases the scarcity.
In the case of the M340i First Edition, the base model, 3 Series, has a high reputation in the sports sedan area, and it became more popular because it was titled Limited Edition.
Wow this country has many rich people