Prada raises metallurgy metallurgy prices This time,'Hobo Bag' up to 11%↑

According to the industry on the 24th, Prada raised the price of the Prada hobo bag, which is considered the best-selling product on the 22nd.

First, Prada raised the'Reedition Nylon Hobo Bag' from 84,000 won to 890,000 won by about 6% (50,000 won). Hobobag, whose price has increased this time, is a popular daily bag among millennials. 

The price of'Prada Reed Saffiano Trim Nylon Hobo Bag' has also increased by 11% from 900,000 won to 1 million won. This product is a bag made of saffiano leather with a handle similar to'Reedition Nylon Hobo Bag'. 

Prada continues to raise prices this year. Even at the beginning of last month, Prada raised the price of its popular product,'Nylon Bucket Hat', by 20% from 44,000 won to 530,000 won. At the beginning of the year, the price of popular products such as Dubble tote bags increased by 3-4%.

An official in the fashion industry said, "Prada is adjusting the prices of major products as a whole."

Besides Prada, luxury brands are increasing their prices. Gucci also raised the price of popular products on the 4th. The Matassee mini bag is sold at 2,542,000 won, a 7% increase from 2.23 million won, while the '1995 Horse Small Small Top Handle Bag' is sold at 2,200,000 won, a 9% increase from 1,192,000 won.

Chanel and Louis Vuitton also raised prices last month. At the time, the news that the price of major items in Chanel will increase by nearly 20% was announced, and so-called'open run' (running to the store as soon as the department store door was opened) died. Louis Vuitton also raised the price of popular items up to 10% last month.

Some believe that luxury makers will increase prices in line with the increase in price in the second quarter in order to preserve the sluggishness caused by corona19 (a new type of coronavirus infection).

An industry insider said, “There is criticism on the price increase of the luxury goods industry, but even under the influence of Corona 19, popular products are not in stock, so they cannot afford to buy.” "I am impressed."