Virtual influencers may be something new for some but for most it is already something they know and in recent years it has been growing in popularity. Many times reaching figures of millions of followers, it could be said that they have better effectiveness than many celebrities when it comes to selling us products. Ayayi is one of these virtual influencers created in China and for many it is undoubtedly the most realistic to date.
It was created by the Ranmai Technology company and is the first of its kind in this country. Its great advantage over its kind on the market is its incredible realism. She is more like a real human being than a virtual one in appearance.
This has been made possible by the latest technologies in 3D modeling and advances in lighting and textures in three dimensions. The play with the lights and shadows on her portrait makes her look like a practically real person.
But, the question that many of us ask ourselves Why this effort to create such a realistic avatar? The answer is, to sell. In fact Ayayi has already collaborated with several big brands to promote their products, she has even been invited to events where she has published photographs of the place. Obviously all in a virtual way.
With the popularity of Internet platforms, brands, companies and large industries have moved here as well. We have seen virtual concerts within video games like Fortnite and many artists choose to publish their content exclusively for digital environments. In cases like this, virtual influencers make more sense than ever.
The most famous virtual influencer in the world is valued at 125 million dollars and does not suffer from scandals or controversies, which is why many brands adore her. The question now is how long it will take to create an influencer so realistic, that we cannot distinguish if it is a real or virtual one.