As we connect and chain ourselves with Technology or The Networked World, we realize that everything we do, our education, lifestyle, business ventures, health-related services, political ambitions, and even our social status is now influenced by the internet.
At present, Technology is very important because it is used for almost everything. In the world today, people cannot live without technologies such as televisions, mobile phones, computers, and others. These technologies have slowly taken an essential part in people’s day-to-day lives and being without them would be unimaginable for some of us.
Technology is moving at such a relentless pace that it presents business leaders with a challenge. Do they embrace Technology as a source of endless opportunity, or view it suspiciously as a deeply disruptive influence and a risk to be managed?
Truly, Technology has a lot of advantages to the lives of the people because it makes everything easier and faster by just a click or tap of our fingertips to our mobile phones, tablets, laptops, and computers. Social media sites, for example, like Facebook, Twitter, and Instagram, benefit everyone, especially teenagers, who loves to share their selfies and groupies in public. Messenger is also profitable because we can now chat with the people we love even if they are miles away from us and distance is just a word because of this social application. Google and other browsers are also useful to the lives of the students who always struggle with finding the most appropriate book they can borrow from their school library just to finish their school works and reports. YouTube is also helpful for the fanatic people who love to watch the latest music videos, spoofs, and latest updates of their idols.
Technology also made it easier for the businessmen and businesswomen and big-time and small-time companies to show and sell their products and services to the market by making blogs, pages and sites to attract more buyers. However, the advantages of Technology are now being abused and there are cases, like cyberbullying and spreading fake news, at different social media sites are now affecting the lives of many individuals.
Opportunities of Technology:
Dean Gallagher, co-founder of Fresh Folio Design, a design firm in suburban Chicago, notes that technology has opened new doors for the company. Hence, Technology leads to new opportunities. It has always been a great contributing factor to the marketplace. In today’s business environment, technology has started to influence everything we do. Today, we now have the Internet, which gives us instant communication. The following is how technology creates opportunities that modern marketers can leverage through the use of today’s technology. Distance & Language Has Become Less of a Barrier. Technology Makes Campaigns’ Automation and Scaling Easier. Customer Service is More Personalized and Accurate. The Internet Becomes Our Second Reality. Technology Continuously Stimulates the Development of New Resources.
Challenges of Technology:
Although Technology is undoubtedly making our lives easier, the ease of access to shared information presents a wide range of legal implications for businesses. These challenges associated with Technology include: Data Security. Big data. Cloud computing. Open source software. Mobile payments. Social media related liabilities. Wearable computing. The internet of things. Virtual currencies Remote automation and control. According to the IT Audit Benchmarking Survey where participants were asked to weigh-in on the top technology challenges that organizations face today, there are 10 top challenges of Technology. Information security (including data privacy, storage, and management). Cloud computing. Social media. Risk management and governance. Regulatory compliance. Technology integration and upgradation. Resource management. Infrastructure management. Fraud monitoring. Business continuity/disaster recovery.
The power to use Technology comes with great responsibility, which is why we should always bear in our hearts and minds what the former Ms. Universe 2015 Pia Alonzo Wurtzbach said, to always “Think before you click”.