Business Actions Towards Socially Responsible Marketing
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At first, many companies opposed consumerism and environmentalism.
They thought the criticisms were either unfair or unimportant.
But by now, most companies have grown to accept the new consumer rights, at least in principle.
They might oppose certain pieces of legislation as inappropriate ways to solve certain consumer problems, but they recognize the consumer's right to information and protection.
Many of these companies have responded positively to consumerism and environmentalism in order to serve consumer needs better. Responsible sellers would attract buyers, either forcing less responsible marketers out of business or forcing them to give up their unsavory practices.