a. Strength
b. Weakness
c. Opportunities
d. Threats
Strength
Characteristics of organization that give advantages over other company
Well known brand name, lower cost , superior management and committed employees etc.
Example :-Dell
• Brand name
• Customised products
Weakness
The characteristics that place the firm at disadvantages related to other.
Weakness are factors that do not meet the standard we want to meet. That can be
• Limited resources
• Poor skilled staff
• Poor marketing skills
However it is controllable
Example:- For Dell
1. Less number of retailers
2. It is suitable for Eliot class
3. Can not suitable for students
Opportunities
• Chances to make greater profits
• Organization should be careful to recognize opportunities
• Rapid market growth, change in customer need
Example
New technology for Dell
Threats
External elements that could cause the trouble for the business.
Threats are very dangerous when relate to weakness
Example
Android system for nokia
Corona for new open organization