Market
Where the buyer and seller interact with each other for the concern/matter of purchase or sale.
Marketing
According to me:-
"It is the application of the set of different techniques, tactics, stunts, actions, strategies, and methods to encourage consumers, customers, retailers, traders, distributions, different institutions, organizations, and governments to buy/purchase your products/services".
Marketing Management
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Managers sometimes think of marketing as "the art of selling products". But many people are surprised when they hear that selling is not the most important part of marketing.
Segmenting
Market segmentation involves grouping your various customers into segments that have common needs or will respond similarly to a marketing action.
Demographics:- which focuses on the characteristics of the customer.For example age, gender, income bracket, education, etc.
Psycho-graphics:- which refer to the customer group's lifestyle. For example social class, lifestyle, personality, opinion, and attitude.
Behavior:- which based on customer behavior.
Geographical:- location such as continent, country, state, province, city, or rural that customer group resides.
Targeting:- choosing which group to sell.
Positioning:- Positioning is developing a product and brand image in the mind of customers.
What is marketed?
Good
Services
Events
Experience
Persons
Places
Properties
Organization
Information
Types of Demand
Negative demand
Non existed demand
Latent demand
Declining demand
Irregular demand
Full demand
Overfull demand
Unwholesome demand
Types of Marketing
There are many types of marketing some of them are discussed below:-
01- Guerrilla Marketing
Guerrilla marketing means putting your time energy, and visualization into a campaign, instead of investing money". Guerrilla tactics use unconventional communications, often in unexpected places, and focus on low-cost strategies that make a high impact impression. For example, cell phone theft in Romania is every two minutes. For cell phone insurance the cell phone company used Guerrilla tactics.
02- Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product. If the name refers to how consumer spread information about a product with other people in social networks, much in the same way that a virus spread from a person to another.
03- Buzz Marketing
This buzz marketing is highly effective for spreading the word about a new product or service. We all play a marketing role at some point. when we have to tell a friend about a new restaurant. We drum up business for it. If we talk excitedly about a movie we just saw, we are encouraging others to go see it as well.
04- Word Of Mouth Marketing
When we have an interest in some company's product or service it automatically reflects in our daily talks and dialogues so in this way we play the role of marketing such marketing is called the word of mouth marketing. It includes buzz, viral, emotional, and social media marketing.
05- Ambush Marketing
Ambush marketing is selling sports shirts and other sports items right outside the venue of an international cricket match between two countries with no permission of the promoter event. The term Ambush Marketing was coined by Jerry Welsh. Ambush marketing means an expert in marketing.
06- Push Marketing|
Discounts offer to retailers and traders to promote the sale of a product like when motor car manufacturing companies offer discounts to encourage buyers to chose their car.
07- Pull Marketing
This is a strategy applied to sell out the existing supply of products. This strategy is carried out with the assistance of social media networks, media coverage, sales promotion, and discounts.
08- Green Marketing
A strategy of a wide range of exercises like modification of the product, changing the process of production and packing as well with a specific purpose which is to prove our product is environmentally safe. such modifying advertising is called green marketing.
09- Mobile Marketing
This strategy focus to reach the specific audience on their smartphones, tablets, and other related devices via websites, E-mail, SMS and MMS, social media, or mobile applications for promotions of product.
10- Telemarketing
This is the method of direct marketing of goods and services to encourage such customers who have the potential to buy these goods and services. This kind of marketing is held via phone calls, online call, and online video calls or web conferencing appointment scheduled during the call.
Thanks for reading.