A few months ago, you might have thought crypto mining was a lucrative and promising business. Well, the crypto markets have changed in recent months and it's time to adapt your tactics accordingly. This blog is going to show you how the dark side of crypto mining may affect your company.

History of crypto mining

The rise of crypto mining started in 2009 when Satoshi Nakamoto introduced his novel idea of bitcoin. It was the first decentralized cryptocurrency and it uses proof-of-work (POW) mining to create new coins.

Along with the growth of bitcoin, other cryptocurrencies were born. The success of these alternative currencies led to the rise of cryptocurrency exchanges.

All this brought an enormous number of miners to the market, which led to a spike in demand for equipment and electricity.

In January 2018, crypto prices reached all-time highs, leading many people to invest heavily in mining rigs and hardware. But as soon as the crypto bubble burst, miners' profitability went down. In some cases, miners couldn't even cover their electricity costs.

What happened to crypto markets?

If you're unfamiliar with the crypto markets, it's a digital marketplace where cryptocurrencies are bought and sold. It was once a lucrative business opportunity for those looking to invest. But as of late, because of increased regulations and other factors, the market has been less profitable.

The downturn in the crypto markets is mainly due to governments' increasing regulation on initial coin offerings (ICOs). This is a process where vendors offer investors tokens or shares in their company in return for money. It's similar to an initial public offering (IPO), when companies offer stocks to buyers.

Many people have speculated that increased government regulation has caused ICOs to become less profitable for vendors. 

An increasing number of countries are evaluating these ICOs as securities, which makes them subject to securities law. This means they need to meet specific guidelines set by regulators before they can be advertised or sold publicly.

What does this mean for your company? If you were previously making money from mining cryptocurrency with your company, there's a chance you may not be able to continue doing so in the same capacity—or at all—after these new regulations come into effect next year.

The dark side of crypto mining

Crypto mining is an increasingly popular digital currency. If you're not familiar with crypto mining, it's the process of extracting cryptocurrencies like Bitcoin or Ethereum by solving complex math problems. Crypto mining has been on the rise recently because of the potential to make money quickly.

However, this blog post is going to show you why crypto mining may no longer be a viable option for your business.

Coin values are down- Crypto mining relies on coins maintaining their value over time. When coins fall in value, it can be difficult to generate profits through crypto mining because your computer rig might not generate enough coins to justify the cost of the equipment and energy required to mine them.

A lack of new miners- With coin values decreasing, new miners are less likely to enter the industry. This might make it difficult for new companies without infrastructure or experience in crypto mining to compete with established players in the market.

Too much competition- With so many companies now investing in crypto mining, it's harder for newer organizations to grow their operations as well as those who have been around for a while. In other words, there's too much competition for limited profit margins.

How to survive in the digital age

Is your company still relying on digital advertising or email marketing? These methods are outdated and ineffective, especially when it comes to the dark side of crypto mining.

Digital marketing tactics like banner ads and blog posts are not enough to entice customers anymore. This is because people are becoming more aware of the dark side of crypto mining that's happening behind the scenes. If customers find out that you're employing these unethical practices, they'll leave your business for good.

It's time for your company to adapt to the digital age! Here are three ways you can do this:

* Invest in PPC Advertising. Pay-per-click advertising is one way to help make up for the lack of organic search engine traffic; it will help you show up first on Google results pages. You can pay for this type of advertising with Bitcoin, which will take care of any fees related to wiring money internationally.

* Invest in Email Marketing. Email marketing can be an excellent tool if it's done correctly; implementing good email marketing tactics like segmentation and automation should work well with your targeting strategy. Don't spam potential customers though! Your messages should be relevant and valuable since recipients have opted in to receive them from you.

* Promote

Conclusion

Crypto mining is a profitable and competitive industry. 

Companies and individuals are racing to the top and making the most of their opportunity with crypto mining. 

But there is a dark side to this digital gold rush. 

Some mining pools are now resorting to tactics such as DDoS attacks, social engineering and hacking in order to boost their profits. 

Thankfully, there are ways to survive in the digital age. 

Security firms such as McAfee offer comprehensive products that can protect your digital assets from these cyber-attacks. 

The internet is constantly evolving, so you need to evolve with it. 

If you want to make the most of the digital age, make sure your security is up to date.