Definition of Digital Marketing:
Digital marketing is the platform of marketing that uses digital technologies, communication systems & digital media to promote product and services. This work of promotion is easily done by websites & social media.
Types of Digital Marketing:
1.Email Marketing:Email marketing is occurred by email.Company send email about specific product or service to specific customer who use email.In this method company select specific user by their product’s interest.A user find advertisement of their favourite products & services in their email.Then the user visit the advertise of their interest & buy of their choices.It is a very effective way to promote products or services by user’s interest.
2.Social Media Marketing(SMM):Social media means digital media where people of around the world communicate with eachother.Facebook,Twitter, Whatsapp, Telegram etc are these digital media platform.Company promotes their products & service by these platform through advertising.A large number of people are using social media.For these reason,social media is a great place for promote products & services.Content Marketing:People around the world make contents in social. media,youtube,websites by group posts,videos,blogs etc.Company promote products & services by these contents creator.Creator shows company’s products or services by a small advertise in their content.In this way, targeted products get attention easily to the content viewer.Company can make an effective marketing by content marketing.
3.Affiliate Marketing:There are a lot of physical & digital products are available in the online market like cosmetics,gym items,softwares,ebooks,games etc. A content creator like blogger,youtuber & other content creator advertise a product in their description details by link.This link is called “Affiliate Link” of the content creator.When a customer visit the link and buys that specific product in the website from the affiliate link, then the content creator gets a commission for selling a product by the affiliate link.In this way,company promote their product or service.This is called affiliate marketing.
4.Search Engine Marketing(SEM):There are a lot of search engines where we search for information about anything like google,bing,yandex,cc search, DuckDuckGo etc.In these search engine we search about the name of information that we want to know about.When a website gets more traffics & visitors,then the website gets more pay per click on their banner advertises & earns more.For these reason, they creat more visitors & traffics by marketing online.The process that creat visitors & traffics on the websites are called search engine marketing.
5.Search Engine Optimization(SEO):We already know about search engines like google,bing, yandex, cc search, DuckDuckGo etc.In these search engine we search about the name of information that we want to know about.Then appears websites that contains about those information serially.This serial doesn’t exist same day by day.It always goes top to down & down to top by ranking in the search engine.The process that makes a page or website top of the search engine is called search engine optimization.
6.Pay Per Click(PPC):A lot of company advertise their products & services to a page or a website by banner.When a visitor & a traffic that click on these banner advertises,then the company pays a fee to the page admin or the advertise publisher of the website for per advertise click.It is called pay per click.In this way company promote products or services very easily.
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