Television was the original and most sought-after video advertising platform since its beginning in the 20th century. Instead of reading print ads about products and services, people can watch commercials. And that was very effective that day.
Advertising dollars poured into the networks and consumers responded by engaging with those brands that were shown to them regularly. Then the internet came along with it, and the ads took on a whole new look. Instead of direct sales marketing presentations, brands have begun to invest more in social media storytelling, to educate consumers with the help of content marketing. As the propensity of the new group of consumers in millennials to talk about ads dwindles, competition for consumer loyalty, relationships and trust has migrated to another battlefield.
Video Marketing
Over time, video has once again become the way brands can connect with consumers on a new level. Websites have started promoting videos explaining the value of their products and services. Brands are starting to take advantage of the YouTube influencer phenomenon as well, or take advantage of popular videos by buying ads and choosing to collaborate with content creators.
Not surprisingly, 500 million hours of video is watched on YouTube every day, and more than half a billion internet users watch online videos on Facebook every day. A large portion of them are looking to buy products or services as 90% of online shoppers find important videos while making purchasing decisions. Also, many viewers download interesting videos on their phones, although Facebook does not provide this service. These users download Facebook videos through specialized sites such as Fb Video x Downloader, which provides the ability to download videos by link with several degrees of quality in a short time. This ability allows them to watch the video at any time and share it again through their pages.
Facebook is now the favorite for video marketing
According to a recent poll formally conducted by the visual content platform, 47% of consumers say they now get most of their video content on Facebook, compared to 41% who say they usually watch YouTube. And 71% of people who watch marketing videos on Facebook describe the ads they see as appropriate.
The most important thing for brands is that between 60% to 70% of those who see the company’s video on Facebook then indicate that they visit the company's website. Facebook is already paying brands for creating videos and posting them to their account pages, based on statistics like this.
Facebook's new video sharing rules
Facebook announced that it is now arranging videos with the highest level of focus on interactions between people. The videos that will receive a high ranking are the videos that consumers find truly interesting and which receive the most likes, comments, and shares. Facebook also recommends it when you reply to the comments you get.
Given the recent statistics and guidelines established by Facebook, it is clear that brands that want to connect with a larger consumer base need to create marketing videos and publish them on Facebook. The greatest thing about doing this is that it is an opportunity to compete with large companies that have huge marketing budgets that they do not. Indeed, Facebook is a great equivalent in marketing.
But before you get into this video marketing business, there are a few important considerations. Your videos should attract and engage with your target audience. This will take research and a lot of watching other popular marketing videos, especially the ones that your competitors are famous for. It will not receive any video that is boring or without comments or posts. Make your video as original and personal as possible. Your audience, brand, or team needs to know. You might even consider broadcasting company events live.
Whatever you do on Facebook, be it video or other media, it is clearly important to reach out to the audience, to engage with that audience and provide them with a personalized experience. A good example is the motorcycle market, which does a great job in this regard. The company’s Facebook page features employees and customers, and depicts the authenticity that consumers want and accept.
You should get the right tools for the job. Once you have the script, or your transitions and performers, it's really a matter of looking for the right tools to create your video. The latest smartphone cameras and microphones are amazing and you can only use those cameras if you are just getting started. If you are a big brand with millions of followers, consider investing in more advanced cameras that eliminate all the bumps in your shots and help you take very smooth photos. Watch the success of the videos and you'll be wanting to see which of these countries gets the most important role and more. This will give you in-depth information about the types of videos to create. However, measuring your social media ROI can be tricky at first, so make sure you pay attention to the right metrics. It is a competitive world, where every brand tries to attract the largest number, appeal to its audience and gain market share.
Video is an effective marketing tool, if done right. Use it to communicate and create relationships and you will see your audience grow.
Well, actually I do not use Facebook for 2-3 years but it is certain that Facebook plays an important role in both social media and video platforms. The finding is kind of surprising as Youtube is highly fashionable in these days ^^