How to open a bookmaker: prospects and risks

The gambling business is a profitable area. Betters annually spend trillions of rubles on bets, allowing bookmakers to receive a well-deserved percentage. But opening a betting shop or a bookmaker's office is a rather time-consuming process that requires obtaining a license. To successfully occupy this niche, you need to prepare.

We recommend that you start by reading our material, which will reveal the intricacies of the gambling business, pitfalls, the amount of possible earnings, and also give useful recommendations. Also, you can read about how to create a betting website.

How the bookmaker works

A bookmaker is a company that accepts bets. Often players bet on sporting events. But political, social, cultural events participate in the sweepstakes. For example, you can bet on the finalists of the Oscar, the winner of the Eurovision Song Contest, the Nobel Prize winner.

When figuring out how to open a bookmaker, it is important to understand the system of its earnings. Bookmakers receive income from the margin included in the odds of the event. According to official sources, the margin ranges from 3 to 10%. To make money, a company needs to properly manage the size of the coefficients. This task is performed in two ways:

Using special software. The program calculates the probability of winning based on many mathematically calculable factors, and then determines the coefficient. The more obvious the outcome of the event, the lower this indicator.

The work of a team of analysts. A person can do the same job. In some situations, analysts additionally adjust software forecasts. For example, in an attempt to make the platform more attractive to players, they raise the odds.

If you are planning to create your own office, it is not necessary to buy or create programs or hire analysts. Rate indicators can be rented from large companies. Monthly rent will cost from $400. It is realistic to carry out such work exclusively on the Internet without renting an office.

The best place to place a betting shop

You can only accept bets offline. Rent a small room for a kiosk with a cashier, choosing a place with high traffic, for example:

- shopping or entertainment center;

- room with slot machines;

- hotel complex;

- streets with cafes and bars.

When figuring out how to open a bookmaker, be sure to familiarize yourself with the legislation. For gambling, it is forbidden to rent premises in public institutions, near schools, hospitals, institutes.

To reach more customers, launch a site with the ability to accept online bets. Create your own platform from scratch or buy a ready-made one. The site must:

- have a clear interface;

- contain the necessary information about upcoming events, a table of coefficients;

- offer convenient forms of accepting bets - on the line, live;

- allow you to create a personal account, replenish your account and withdraw money;

- provide quick access to the support service - live chat, call back.

To organize the work of such a portal, huge investments will be required. If you want to open a bookmaker, think in advance where to get enough resources to launch it. If you doubt your abilities, buy an existing business or work on a franchise.

Equipment, personnel

To organize a small office for accepting rates, it is enough to hire a cashier, a security guard, a cleaner, an accountant. Some employees can not be registered in the state, but to conclude a contract with an outsourcing company.

You will need to purchase equipment: computers, printers for printing tickets. You will need office furniture and a safe. A fireproof cabinet is required for storing accounting reports and cash.

The creation of a large company requires the organization of a large office with hundreds of employees from analysts to system administrators. Several departments should be organized:

- technical - controls the operation of the site, equipment, internal network;

- analytical - deals directly with rates, odds;

- support service - keeps in touch with customers, answers questions, solves problems;

- marketing - promotes the company, sets up advertising;

- economic - controls all monetary transactions;

- security service - checks customer data, tracks scammers, blocks suspicious activity;

- legal - is responsible for ensuring that the activities of the office remain in the legal field, resolves emerging conflicts.