Dear CRYPTOPRENEURS, Don't fall in Love ⁉️WHY?,⁉️

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Avatar for Cryptowriter2020
2 years ago

Do you still remember the first time you fell in love with someone?

How you thought about them all day long, wanted to be with them?

That is one mistake you must never make as a cryptocurrency entrepreneur.

Never ever fall in love......with your products/assets.

Recently, I read a story about a company that spent millions of dollars developing a product for house cleaning.

After the launch, they discovered that people preferred using their product as air freshener because of the nice scent and not for cleaning purposes.

They had to go back to the drawing board to rebrand their products. See? No arguments here.

Don't obsess over your products, instead focus on the problems your prospects are having and how to position your products/Company as the only solution they need, not the solution YOU THINK they need.

Second reason why you should never fall in love with your products is because you are not selling a product but a concept.

Another way to say this is, you're a selling the feeling, the drama and the paparazzi that your prospects want your products for.

For example, if you're selling a skin care product. You're actually selling the confidence that a smooth and healthy skin brings. You're selling how their skin will get eyes turning, how their smooth skin will attract the spouse of their dreams.

Are you following now?

Listen, every product/service/company has a unique selling angle. It's called the Big idea in the Copywriting World.

"Your Job is to look at your product in every imaginable way: Forwards, backwards, sideways, upside down, inside out. Because somewhere, right there in the product itself, lies the drama that will sell it to the people who want it." _Tcudorp.

I hope you now understand why you should sell a concept and not your product.

Find the big idea, find the drama.

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Avatar for Cryptowriter2020
2 years ago