The biggest difference between low level (6-7 figure) marketers and multi 8/9 figure info-preneurs and marketers is SIMPLY the offer.
Seriously. The MOST profitable businesses by far I know of have extremely average marketing but an incredible offer that WORKS. KEYWORD WORKS. The offer is also unique and being made without competition. In MMO/B2B the angle is always $100 bills for $20. AKA it always legitimately makes the client money.
THIS ^^^ Is literally the only separator. Most six and 7 figure marketers have funnels/ads/copywriting that is 3-4x better than the top 8-9 figure offers I know.
And this is why most 6 and 7 figure marketers plateau and never grow. They keep trying to solve the problem with marketing. They keep selling knock off ME TOO products. They sell products/offers that are not unique. They make offers that you have to "think about". No one has to think about a great offer. It's a no brainer.
A great offer should feel like an AC man asking you if you want your AC fixed when its 100 degrees outside. AKA so spot on that saying no is unthinkable.
But people keep thinking it has something to do with the ads or marketing.
Why? Because marketing is the magic pill. It's a way to get rich without actually making anything of value.
At the end of the day though, value is what sells. If the offer has value selling it isn't complicated.
If you have to move heaven and hell to convince some to buy, the offer does not have value.
If people sign up and don't refer 2 more people, the offer does not have value.
Building a great offer is HARD. It takes time, research and working with the customer for free/at a loss just to get feedback. Just the criteria I described above is like finding a unicorn.
HOWEVER even if it the unicorn takes time to find, over the span of 5 years it's worth it BECAUSE BAD OFFERS have ceilings and low profit margins. They are HARD to grow.
Imagine it takes 1 year to make a great offer and your making peanuts during this time BUT in 5 years the offer is worth 100 million. That's 20 million a year.
What most marketers do is take 1 month to rush up a offer and then maybe it make 20 million revenue, 5 million profit over 5 years.
Mathematically a great offer is the best place to dedicate your time.
Every multi 8 figure offer I know was easy to grow. It was fulfillment and creation of the offer that was hard.
When your offer has value, basic advertising works and it delivers a 10x ROI easy. Why? Your selling something people are EAGER to buy and don't need a lot of convincing.
Seriously. Look around at marketers/entrepreneurs who havn't level up in years. It's not because they are missing some ad/funnel secret. Its because their offers are dog shit.
Then look at the people who have exploded. They often use the same funnels and strategies....But get 10-30x the result. Why? Their offers are incredible.
Stop going to masterminds. Stop worshiping funnels and copy. Start thinking purely about a unique customer and market that has a real problem, that if solved delivers a crazy ROI for them.
I swear on this. Most of the most PROFIT rich entrepreneurs I know run very little advertising and their funnels are just "okay".
Look at all the things you buy in your life. You probably were not sold them in an ad or via a funnel. You were sold by the offer alone.
Ads/funnels are the gas that gets the fire started, not the wood. Once the wood has enough heat, it should not constantly need gasoline dumped on it.
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wiscobus cryptowriter
Just like offering the blind an eyeglasses?Lol. I know nothing about figures or marketing stuff but you explain it really well and I read the whole article and learned something new. And here's what I get from it, don't run after people to subscribe you. If you have the right thing to offer they will check your page without begging them to do so. You market yourself really well and I buy it. Cheers!