Binance Named As One Of Many Advertising And Marketing Companions For The Sixty Fourth Grammy Awards
Binance cryptocurrency {exchange} has been named because the official advertising associate of the Recording Academy, the group in command of the Grammy Awards.
As announced by Recording Academy, Binance shall be joined by different outstanding firms, together with IBM, Mastercard, and OneOf amongst others.
The Binance partnership will come off because the very first of its variety for cryptocurrency {exchange} with the Recording Academy and the {trading} platform is billed to deliver Web3 know-how options to the Academy.
“We are excited to be working alongside these industry-leading brands for the 64th Annual GRAMMY Awards,” stated Adam Roth, Senior Vice President of Partnerships & Enterprise Growth on the Recording Academy. “Music’s Biggest Night wouldn’t be possible without each and every one of our partners. With their participation, we are able to celebrate the music community and its creators in a new and exciting way that’s never been done before. We hope fans watching the show in person and at home can join in on the celebration as we know this will be a night to remember.”
Whereas the deal valuation stays undisclosed, a Binance spokesperson confirmed that the partnership will final for at the very least a 12 months. In addition to Binance, OneOf, a Non-Fungible Token (NFT) platform can also be one of many companions on this 12 months’s Grammy.
The OneOf platform “launched the first GRAMMY NFTs for the 64th GRAMMY Awards featuring collections from renowned artists Emonee LaRussa, Andre Oshea, and ThankYouX.” The gathering from the OneOf and Grammy are dropped every week main as much as the GRAMMY Awards starting March 7 with the free sixty fourth GRAMMYs NFT.
It’s pleasant to see digital {currency} {trading} platforms ink high-profile sponsorship offers with outstanding conventional firms. The partnership with Grammy will additional set Binance on a brand new pedestal that may see the {trading} platform acquire further recognition on the worldwide scene.
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