Multichannel Vs. Omnichannel Marketing Strategy: A brief overview 

When it comes to the sphere of marketing, omni-channel and Multi-Channel Marketing are two terms you are likely to hear quite often today. With the increasing number of communication channels becoming widely popular, the need to integrate these approaches into the marketing strategy becomes important for businesses. While both these marketing styles do involve the use of more than one channel to communicate with customers, there also are many market differences between them. Multichannel marketing makes use of diverse communication channels to send a customer the same content or unrelated content. On the other hand, omnichannel marketing is more focused on building interactions on other channels for the purpose of advancing the customer journey at any touchpoint.

What is a multichannel strategy?

In simple terms, multichannel marketing makes use of more than a single channel or platform to communicate with prospective and current customers. These channels may include social media, SMS, display ads, emails, and more. However, these channels may not be integrated with each other when leveraging Multi-Channel Marketing for Business. For instance, the style and content of the messages you send through WhatsApp can be different from your promotional emails. The goal here is to put the product or service at the center of the marketing strategy, and use various channels to deliver the message individually. Each channel exists as a separate sales opportunity.

What is an omnichannel strategy?

Omnichannel Marketing Automation allows for the integration of all the marketing channels and platforms to be used to create a unified experience for the customer across the board. Under this approach, the customers can effectively move between channels on their journey with a brand. The marketing material they see on the brand website, promotional emails, text messages, or any other channel, tends to be unified around a particular message or concept.