It is true that there is a bit of confusion about the terms SEO and Content marketing .
The confusion is caused by the fact that many times the techniques used to implement SEO strategy and Content Marketing that is, techniques for optimizing and promoting a website through search engines, are similar.
However, let’s be clear from the beginning: Although these two are similar, they are not exactly the same thing.
But one thing is for sure: If your business has a corporate website or eshop you need both.
SEO and Content Marketing Definitions
Let's first see what the two terms mean.
When we talk about SEO (Search Engine Optimization) we refer to all the steps of optimizing your website for search engines.
SEO is divided into 2 categories: On Page and Off Page .
The definition of Content Marketing , according to the Content Marketing Institute is:
"Content Marketing is a Marketing technique that focuses on the creation and distribution of valuable and relevant content consistently, aiming to attract and" acquire "a carefully defined audience (and lead this audience to profitable action for your business)"
And when it comes to Content Marketing, we're not just talking about texts:
Content types content marketing
Many people think that if you do content marketing there is no need for SEO.
Those who claim this probably have no idea how SEO works.
Others believe the opposite: If you do SEO you do not need Content Marketing.
Needless to say, this claim comes from people who do not know what Content Marketing is and how it works.
Why;
Because the only way for your business to succeed in content marketing strategy is to do SEO at the same time.
Combination of SEO and Content Marketing
There are differences between SEO and Content Marketing. SEO is more specific and part of it is technical. Content marketing is broader.
SEO needs Content to work. Content Marketing creates Content.
There is no SEO without content. You need articles, words, keywords.
And what is Content Marketing? Articles, words, keywords.
SEO requires keywords . One of the most important components of SEO is keywords, searching for them, using them and monitoring their ranking in search engine results.
Content Marketing is the vehicle for using and implementing the keywords required by SEO.
The only way you can meet the need for a keyword SEO strategy is to add them to your content.
Content marketing creates quality, useful and useful content that is intended to be read by users (readers - potential customers).
The keywords you are targeting must be present in your content in order for search engines to understand what the text is about.
But how they will be used in the text, how often, how the title, the subtitles and other elements will be written, well, that is SEO.
SEO Technician and User Experience
SEO requires website optimization at a technical level. Content marketing requires a good User Experience.
SEO is more than just articles, keywords and backlinks. SEO also concerns the existence and configuration of robots.txt , the configuration of meta data, the use of appropriate meta tags, the construction of a sitemap, etc.
What does this have to do with content marketing?
This optimization of the website on a technical level is implemented in order for the user experience on your website but also when reading your content to be better.
These SEO technical elements are optimized in order to help the user first to find you through the search engines and then to keep him inside the page.
In short, everything is aimed at promoting your content.
Why do you want a good sitemap ? So that users looking for products or services can find you more easily.
Why do you want an optimized robots.txt file? So that search engines can better crawl your site so readers can find the content.
Why do you want the right meta tags in the right places? Because this way your content can be better indexed, search results will be more accurate and more readers will find your content.
SEO and quality content production
SEO never ends and requires consistent performance. Content marketing requires consistency.
Google likes fresh content . If you have even a little bit of SEO experience, you probably know that fresh content is indexed and ranked higher in SERP search engine results than older - mostly - low value text.
When this fresh content appears on a high authority domain site, you can be sure that it will get a small boost in SERPs.
A constant factor of efficiency in the optimization of your business website, is the continuous production of -quality- content.
Get backlinks through Content Marketing
SEO needs backlinks . Content marketing is the vehicle for creating backlinks.
Getting backlinks can only come true if you create really good content, with which other sites will link to your website without a second thought.
In conclusion, SEO is actually done to support Content Marketing. And the success of Content Marketing goes through SEO.
Or to put it a little differently: An SEO expert needs to know about content marketing and a Content marketer needs to know about SEO