Avatar movie remains highest grossing movie for almost 11 years. Then Avengers Endgame came in 2019 and took the throne. But i didn't expect that Avatar can break the record of Endgame after 11 years of its official release. It means this movie has the power to gain more than 21 million dollars on its 4th release.
Yes this movie is released four times.
Why this movie has this much power to break the record of Endgame ( the movie which released 11 years later)? So here is the answer..
Its more than just a movie, its an experience.
James Cameron's Avatar keeps its 80 percent of story in 3D motion capture. In 2009 the 3D technology was new. Even 3D sounds, IMAX, Dolby Digital and Stereoscopic filming was a breakthrough to the cinema industry. Avatar was the first movie to use these all technologies. But only mesmerizing experience can't make a picture good enough, so here comes our 2nd point and that is
The power of myth
Although story of the movie is not so extraordinary but its mythology is so heavy. Its showed the advantages and disadvantages of a fictional world. The single story of this movie influenced the world's pop culture due to its world's mythology. The nature is their God. The thing which keeps them together. Even in the real world the oldest mythology is nature's mythology. From their existence the humans love and respect nature. They use to worship it. If we look back into the history we will see the humans back there worship nature. They worship land, mountains, fire, water, sun etc because nature allows them to take benefits from all these things. Avatar movie's name, their creatures' colour and their mythology is highly inspired by real world.
The Change in visual Cinema.
As I said earlier that the story was not extraordinary, even the Endgame's story was not extraordinary but visual storytelling has a quality that it doesn't depend on 'how complex the story is". If your representation is good then you can change even a boring story into a classic one just like "Gravity (movie)". Gravity got 7 Oscars. Not on its story ( which was so boring ) But it got recognition for its true cinematic excellence. What a beauty (its heroine too ❤️😘). Same thing happens with Avatar movie. James Cameron strated development of Avatar movie in 1994 and after the release of TITANIC in 1997 he wanted to release Avatar in 1999 but he was not satisfied with the existing technology, so he delayed the project. Almost every country's visual designer helped him to achieve the vision he had. And this is not about using 3D and CGI but its about how you use the same resources to develop the beautiful world's building and how to show alien's authenticity in a engaging way. Last but not the least point is
Marketing and Branding
James Cameron's movie before Avatar of 2009 was "TITANIC" of 1997 which won 11 academy awards, collected 2.1 billion dollars and remained highest grossing movie till Avatar released. And as you know if a movie do a huge business and remains No. 1 in highest grossing movie list then its publicity needs no adds. People eagerly wait for that director's new project. So, director's name, TITANiC's hype, 150 million dollars' marketing and promotion budget, Characters' of movie are family friendly and world's building was more than excellent. This movie was like a funfair. Like an event. We were absolutely watching something new.
It remains on top of highest grossing movie list for 11 years. Although Endgame got the throne for a short time but after rerelease Avatar got its throne back. Its not surprising that Endgame lost the top position but surprising fact is that a 11 years old movie collected 21+ million dollars on its 4th rerelease. It means people didn't forget Avatar. And I must say still this movie is spectacular (visually). Endgame is one of the highest grossing movie but Avatar with his name only can kill the hype of Endgame. At the end both movies are under Disney studio. So why we are worrying about ?. Just watch and get the fun.
Hope you like the article.
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