El metaverso constituye una realidad paralela en el mundo virtual, que permite a las personas vivir una doble vida: la real y la ficticia. La composición de la palabra proviene del griego "meta" que significa más allá, junto con la palabra universo, que se puede traducir como "más allá del universo" que aún conocemos hoy.
Y es que, en el futuro, todo aquel que lo desee podrá entrar y salir de mundos virtuales inmersivos, persistentes y compartidos. El metaverso sin duda tendrá efectos para la humanidad, abriendo nuevas fronteras y oportunidades para las empresas que, en general, necesitarán trasladar sus estrategias actuales a una economía virtual, así como realizar estudios de mercado sobre sus nuevos clientes en el metaverso.
Un sector jugoso
Although the metaverse is already under construction, companies are making an enormous effort to consolidate it to 100%, so much so that the valuation of this market currently amounts to 800,000 million dollars, according to data from Bloomberg.
By 2030 it is estimated that this valuation could reach 2.5 trillion. In the midst of such a juicy forecast, we can infer that investing in metaverse could be very profitable.
Some of the fastest developing areas in this regard are; the video game industry, which aims to become one of the first to build a full metaverse, social media and adult cinema. The main company interested in this transition is Facebook, which aims to achieve it in the next five years, according to statements by
Mark Zuckerberg.
However, the closest approach to the metaverse has occurred at the hands of video games such as Roblox or Fortnite. In the first, it is possible to buy objects, build buildings or create mini-games. Events such as concerts, art exhibitions and business meetings are also held. Meanwhile, in Fortnite you can buy digital objects and even massive concerts have been held.
In the not too distant future, people will be able to fully immerse themselves in the metaverse through virtual reality or partially interact in their physical space, with the help of augmented reality.
Industry in Latin America
Even though the 5G industry has developed gradually in the Latin American region, it is possible to find initiatives that support the transition to virtual worlds. For example, in 2020 a telecommunications congress was held in Argentina in a 100% virtual format, where the speakers presented through the avatar of their choice, said conference proposes a new collaboration model based on corporate virtuality.
The path of the 5G industry is finding business that justifies the huge investments that these networks will require. On the horizon the first glimpses of what the 6G will be are already looming, which when we least expect it will be in front of our eyes.
