Leading brands are now trooping into the world of cryptos
Just recently Amatil X a corporate venturing platform of Coca-Cola Amatil invested an undisclosed amount of money into Centrepay a crypto payment provider, as part of the startup’s funding round.
This funding will facilitate Centrepay capacity in providing users the option to pay for soda via cryptos on any of Coca-Cola’s 2,000+ vending machines across Australia and New Zealand.
Centrapay CEO, Jerome Faury, says the two companies have strong strategic alignment.
“Both Centrapay and Coca-Cola Amatil are committed to preserving consumers’ privacy and data ownership rights, whilst increasing business value.
“The fact that Coca-Cola Amatil has invested in Centrapay through Amatil X shows that there is a real appetite to provide customers with new ways to engage or to exchange value,” Faury said.
What you must know: Centrapay’s primary function is the adoption of crypto assets and merchant payments. Its platform is created to help leading brands like Coca-cola connect directly with consumers and increase revenue and operational efficiency for merchants.
Coca-Cola Amatil’s Head of Amatil X, Alix Rimington, also spoke on air.