Along with the development of the times, more and more new things are coloring the world. Starting from the development of fashion, technology, and also careers. Of course, it is undeniable that we will definitely be affected by these new things. However, did you know that this development is a form of changes to the world.
This time I want to discuss one of the career fields that are in great demand by many people because of its developments related to technology and digital information today. If you want to know more, then see the explanation below.
1.Definition of Digital Marketing
Digital marketing is a marketing strategy that involves digital media and the internet in marketing a product or service. The application of digital marketing aims to boost product sales from a brand. Each company certainly has a different marketing strategy so that their products can compete and earn profits.
In the era of technological development, it indicates that trends in the business world are increasingly diverse and open up many new career opportunities. Many people out there are starting to learn digital marketing through online courses or through other means.
2.Types of Digital Marketing
SEM (search engine marketing)
SEM is an effort made to make the company's website easy to find in a search on Google. SEM itself consists of two parts, namely SEM and SEO. SEO (search engine optimization) is a way to optimize a company's website by using a longer, cheaper, but useful in the long term. While SEM itself is faster, paid, but cannot be used in the long term.
Social Media Marketing (SMM)
Social media is a marketing place that can reach various audiences and the right target according to the usability and advantages of the application itself. One of the advantages that you will be able to have when using social media as a marketing place is that it does not cost too much and is even free and can certainly improve the quality of the company's brand.
Websites
Every company must have a website that serves as a place to market their products/brands. Using a website can help consumers find your business and make it easier to promote.
Email Marketing
By using email marketing, you can market products by sending email notifications to customers so they can find out the latest information regarding the latest products or brands.
Social Media Advertising
The use of advertising on social media can also help target your brand promotion more effectively. Some of the platforms commonly used in promotions on social media are Facebook Ads, Google Ads, Instagram, and Twitter.
3.Digital Marketing Career Opportunities
Social Media Specialist
A social media specialist has an important role in building brand awareness on a product/service with the aim of interacting directly with customers through the company's social media.
Content Writer
Content writer is a person in charge of writing or writing content on websites or online platforms with the aim of promoting products/brands that can compete with competitors. The content that is usually created is in the form of blog articles, posts on social media, or all writing on online platforms.
Graphic Designer
A graphic designer is assigned to create a work in the form of illustrations, topography, photography, and motion graphics which aims to advertise a product. Content created by graphic designers is usually used in promotions either on the website or on online platforms.
In addition to the professions described above, there are actually many career opportunities that you will encounter in digital marketing.
That was a brief discussion about digital marketing. If you are interested in a career in this field, then you can learn it from now on. And don't forget to look for valuable experiences in the digital marketing field so that in the future the career you build can be brilliant.
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