Grayscale Investments Had The Best Week EVER Following Crypto Ad Screening

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Avatar for Bragato18
4 years ago

Barry Silbert @barrysilbert is the CEO of Grayscale Investments. He was thrilled to announce on Twitter that Grayscale Investments, had their best ever fundraising week, following the screening of their controversial Crypto Ad earlier in the week.

Bitcoin Twitter Brigade

Barry couldn't help himself but had to have a dig at the Bitcoin Twitter Brigade. They didn't like the Grayscale ad and whinged on Twitter that:

  • Bitcoin never got a mention

  • nothing said about the technology

  • didn't like the sound track

  • all the other shitcoins

Unfortunately the Bitcoin Twitter Brigade, just don't get it some times. Case in point when recently the author J.K.Rowling asked Twitter to explain Bitcoin to her.

Despite the best efforts of the Bitcoin Twitter brigade, who all jumped in to offer various explanations and summaries to the legendary fantasy writer.

J.K.Rowling ultimately concluded that she just couldn’t understand Bitcoin, no matter how people try to explain it:

GrayScale Investment Q2 2020 Stats

  • Total Investment into Grayscale Products: $905.8 million

  • Average Weekly Investment – All Products: $69.7 million

  • Average Weekly Investment – Grayscale® Bitcoin Trust: $57.8 million

  • Average Weekly Investment – Grayscale® Ethereum Trust: $10.4 million

  • Average Weekly Investment – Grayscale Products ex Bitcoin Trust3: $11.9 million

  • Majority of investment (84%) came from institutional investors, dominated by hedge funds.

So Grayscale Investments have got the 3rd Quarter off to a really good start. Last week saw $217 million USD collected in their digital assets trust investments. Thats more than 3x the weekly average for the 2nd Quarter. Lets hope there are more ads to follow.

Note: I found it ironic that Grayscale Investments operate a 5 day week, where as cryptocurrency never sleeps and is available 24/7. But thats just me being me.

Galaxy Digital Uses The Print Media

In the same week, Mike Novogratz’s Galaxy Digital places a full page ad in the Financial Times. 

Who Is Galaxy Digital?

Founded by Michael Novogratz, who is the CEO and Chairman. Michael was formerly a Principal and Chief Investment Officer of the Fortress Macro Fund; he was also a member of the Board of Directors of Fortress Investment Group LLC.

The Galaxy Digital mission is to:

Galaxy Digital Business Products

Asset Management

  • build and manage institutional quality digital asset products on behalf of their clients.

Principal Investments

  • directly invest in liquid crypto assets, early-stage venture, late-stage venture, special situations and extend credit to borrowers operating in the blockchain industry.

Trading

  • utilizing premier infrastructure to execute macro, quantitative, and OTC trading strategies.

Investment Banking

  • bridging the gap between technology and markets by advising our clients on emerging opportunities in the digital landscape.

It Has Been An Interesting Week

  • the big boys started advertising Bitcoin in the mainstream media

  • Bitcoin responds by reaching ATH for 2020

  • My previous post on Publish0x  Grayscale Launch Ad Campaign To Bring Crypto To The Masses was temporarily removed by Publish0x. I first noticed that despite over 400 views all the tips were missing. Then I found the email from Publish0x Support.

Now to be honest I had to look up what plagiarised meant. Just to be sure we were all on the same page.

When I queried what part of the post Publish0x felt was "plagiarised content". Publish0x Support responded with a list of five sources that the post was taken from.

I replied pointing out that:

As I no longer had access to the post and the list of resources, I was not able to mention that I had used the following article for research, which was listed in resources. 

http://www.xbt.money/why-grayscales-new-digital-currency-ad-could-bring-crypto-investing-to-millions/

Full marks to Publish0x Support     ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Not only did they engage with me but quickly resolved the matter when they realised that their algorithm was way off mark. 

Now if that had been Coinbase or Binance Support, I would still be bashing my head against a brick wall. Or would have had my account closed, no explanation given.

The only downside was while the post was removed, it missed that initial period where you get most of your views. It had been trending quite well with over 400 views. Oh well them's the breaks, I suppose.

The End

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Bragato18 @PaulBridgman8

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