Khakhra Encyclopaedia:(A healthy Indian Snack)-Wheat Crackers.
Being a Pharmaceutical expert, I am Approved Manufacturing Chemist from Rajasthan's Drug Control Department from Jaipur, I know, which ingredient as an supplement used for Body health.The certificate is attached at the end of this document.We can provide proper scientific recipe For snacks like Khakhra, Papad, Namkeen or even dry roasted snacks, In which some of the herbal and spice ingredients are used.
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WHAT IS KHAKHRA?
Khakhra is being made with Wheat flour ,Salt and Oil, to be mixed together to make Dough,Than that dough ball is pressed to form Tortilla type thin flat Size,And now it is Roasted on Tawa/Hot plate.As per requirement of Flavours;that in which flavour you want to made it ,Other ingredients are to be added like Spice/Additives/Colour/Natural or Synthetic Flavours.
It is Indian ethnic snack mostly consumed by Jains ,and it is the best source of breakfast for vegetarians a Crispy, Healthy Snack. A Masala Khakhra is the perfect waist-friendly snack. ... a snack that will not only beat those cravings, but it's delicious, wholegrain, almost fat-free and protein-rich too, all of which makes it the best food to eat on a diet.
Image of Khakhra
THIS WRITE UP IS ALMOST AN ENCYCLOPEDIA OF KHAHKRA, Which covers following Topics-
1,Specification & Quality Control of Khakhra.
2,How Promotion of health can be possible through Khakhra.
3,Is khakhra safe for Human being?
4,The Flavours/Texture/Colours Variety of Khakhra possible to make.
5,How to make the Khakhra.
6,Why Machines and PROCESS having too much variation between every Khakhra manufacturers.
7,How our Food Consultancy working to give you world's best khahkra.
8,CHALLENGES IN KHAKHRA INDUSTRY(Manufacturing, Storage & Marketing)
9,How to market khakhra?
10,The History & Time Line Of Khakhra.
The Specification and Quality control of Khakhra:
1,Size:
RounD Tortilla Shape -7"Diameter,5.5"Dia. 4"Dia,
Square Shape-3.5"x3.5"
Rectangle Shape-65mmx90mm
Coin Shape 50mm
2,Thickness:0.5mm-1mm.
3,Moisture content:Less than 2.2%
4,Breakability:Highly Breacable.
5,Colour:Light golden Brown in normal & Brown/Red /Green in Various Flavous
6,Microbial counts:
7,Packaging:
Simple Shrink pack in 200g,500g, Vacuum packing 180g,200g,250g,500g
Nutritional Value:Nutritional value of khakhra is being shown as per which country it will be dispatched, Like following Nutritional fact of Khakhra shown is for USA
KHAKHRA QUALITY CONTROL & TRAINING DURING MANUFACTURING:
KHAKHRA IN PROCESS QUALITY CONTROL:There are IPQC Team members, Who control the frequent khakhra process checking as per SOP, Following photographs shows that after roasting how it is checked-
HOW KHAKHRA WORK; TO PROMOTE HEALTH? For Example one spice used in khahkra, And that spice contains active chemical callled "coumarin", Such hundreds of Ingredients are used, But her we can discuss only for COUMERIN.
This coumerin is very much healthy for human heart.
A 2017 Romanian study reported Coumerin can reduce triglycerides, which is a type of fat found in blood that may raise your risk of developing coronary artery disease, means the herb/Spice which contains COUMERIN, should be used as heart healthy Ingredient in Khakhra( or Any Snack).Coumerin was also found to lower total cholesterol levels.
Cholesterol is a fatty substance which is vital for normal function of the body, but too much can increase the risk of a heart attack.The heart is responsible for pumping blood around the body, providing oxygen and nutrients and removing waste substances. One of the best ways to keep heart in good health is to use healthy balanced diet, And our Recipe will be set with these parameters, Which incldes fibrous foods, and more Unsaturated fat as well as herbs andspice.
IS Such healthy Snacs like Khakhra will taste good? The Answer is YES, Most of the Ingredients used in this Recipes are having pleasent aromatic smell ,Some of the ingredients are used in this recipes were traditionaly used in cooking like above mentioned COUMERIN contains Spice, This spice has been a popular cooking ingredient throughout history, with its use thought to date from Ancient Egypt. Christopher Columbus was among many explorers sent to search for the spice, which we are using in snacks, And this Historically known spice has been revered almost as much for its health properties as for its distinctive aroma and flavour. Traditionally, it has been used as a breath-freshener because of its anti-bacterial effects.” So, obviously ,The snack made from this spice would be more tasty than normal snack.
IS KHAKHRA IS SAFE FOR HUMANS ? The Answer is Yes, As each and every selected herbs or spice used in KHAKHRA recipes are already using in our kitchen, But the more important thing is how much and in which form you are using, Which kind of Processing to be done is much more important, And While making recipe and process , We make it not only following Indian Food Low i.e. Food Safety & Standards Act 2006 & Food safety and standards (Food product standards and Food Additives) regulation, 2011, these Both are controlled under FSSAI ; But we follow the International Low, Specially by keeping in mind that it must be as per standards laid down in CFR 21, if it is being consuming in USA.
HOW MUCH TIME IT WILL TAKE TO SHOW EFFECT ON OUR BODY ? The Answer is , How much snack you are using per day, and our recipe will be set accordingly, International health community standard are such that per day this Spice used in a ratio of 3g to 5g per peson, So accordingly sufficient dose of COUMERIN can enter in Body.Our recipe will as as per Eropean Standards, Because The European Food Safety Authority has set safe daily limits for this Spice, If we are making in India, than there is no rules how much this herbs to be used,Same like Red Chilli powder , How much you are using in your recipe ,there is no standards set by FSSAI.
The Flavours/Texture/Colours Variety of Khakhra as as follows-
Khakhra is being made in various flavours,the most common flavour are Plain,Spicy,Cumin & Methi(Fenugreek), And We provides following type of more than 150 Flavoured Khakhra
Let's see how we teach our client to make Khakhra, For example one of good flavour is RATLAMI KHAKHRA, following video shows you our consultancy in making Ratlami khakhra-
How To make Khakhra?The dough is kneaded and given tortilla shape,than it is roasted, The total Manufacturing Process are done in different type of machine, if it is not hand made, these process in machine making Khakhra is as follows-
Recipe of Khakhra:Following is the main recipe of Khalkha ,Which every machine manufacture is giving free of cost to customer;But than also every customer is taking consultancy from B.kumar Food Consultancy services, because there are so many hurdles,And taste enhancement as well as texture improvement is needed by Khakhra manufacturers
PLAIN(SADA) KHAKHRA RECIPE: Flour:10kg+Oil 200g+salt:300g+water:560ml
1,METHOD NO.1Dough Devided in small ball,than pressed to make Tortilla shape,and than at slows heat it is partially roasted ,and than after applying oil it is finally roasted in Roaster machine having two Tawa ,in that Tawa it is kept for 30seconds to 1.5min, according to machine,So at 180Degree C, It is baked, and now finished crunchy khakhra is ready.In following video I have mentioned it.
Following video containing the Final Roasting process ,these process and machines are also in much of variety-
METHOD NO.2:Dough Devided in small ball,than pressed to make Tortilla shape,and than at slows heat it is partially roasted ,But this slow heat giving mechanism is differ than what shown in above video,In this method,the slow heating is given by Gas Burners to produce half cooked Tortilla, and than after applying oil it is finally roasted in Roaster machine having two Tawa ,in that Tawa it is kept for 30seconds to 1.5min, according to machine,So at 180Degree C, It is baked, and now finished crunchy khakhra is ready.In following video I have mentioned it.
In above video, you can see that the semi roasting process is being done by Gas Burner ,and not through electricity.The semi roasting mechanism could be possible through following type of Burners also,Not the burner shown in above video-
METHOD NO.3:Dough is to be added in Hopper,than such Dough Rolled in Rollers ,thus one Dough Sheet of Approximate 36"width formed,than such Dough Sheet will forwarded to Die Roller where required Shape Die pressed the Dough Sheet, thus sheet tear as per Shape of Die,and such Shaped Khakhra goes to one Moisture removal Machine,Where approximate 20% Moisture removed ,And than such Half baked Khakhra goes in Oil Spray Mechanism,And such Oil Applied kharkha will Roast ,Thus finally you would get such Khakhra Which is ready to eat,Further if required,than you can apply Seasoning on these khakhra.
Following is another video of above process No.3
Method No.4:In this method ,Khakhra dough is kneaded in machine,Than 1.1kg weighed ,and such 1.1kg Will be given to khakhra forming person,Who is forming it by hand by dividing small part of ball from 1.1kg Dough loaf, than roasting by following method
Method No5:Dough kneaded in Machine,Than dough Passed through Extruder,So unique texture developed and Khakhra is made with hand made like texture, in Following extruder-
WHAT IS THE REASON, THAT SO MANY METHODS ARE PRESENT TO MAKE KHAKHRA?
Following are the reason-
When we give consultancy to make khakhra, it depends on following reason that my customer will get best products, and it is depends on following reason that which kind of machine/Recipe/Process to be selected-
1,Locality of Market-Is it consumed in Pan India/Abroad or Local indian city wise.
2,How much quantity he want to produce from 40kg per day or 3000kg per day?
3,Which kind of texture he want special NYLON KHAKHRA which has no bubbles or with many bubbles
How we give consultancy in khakhra making Process:From Recipe to machine set up,We provides khakra making consultancy,The production capacity will be 40kh khakhra per day to 2500kh khakhra per day we provides.We provides our BOM(Bill of materials) as shown in following videos-
CHALLENGES IN KHAKHRA INDUSTRY(Manufacturing,Stoarage & Marketing)
Following are challenges in khakhra ,Through our consultancy you can solve these challenges very quickly
These Descriptions are in Both language, First one is Gujarati & Other one is English.
(1)શું તમારા ખાખરા લોકો ને વધારે સારા જોઈએ છે? Ordinary Khakhra manufacturer are making Ordinary khakhra, But as per Advance food technology the taste can be more better.
(2),શું ખાખરા ને વધારે સોફ્ટ અને કરકરા બનાવવા છે ? Would you like to make your khahkra more soft along-with crunchiness?
(3)શું તમારા ખાખરા ને વધારે સ્વાદિષ્ટ બનાવવા છે?, ત્યાં સુંધી કે સાદા (પ્લેઇન) ને પણ ? Would you like to make your khakhra more tasty and mouth watering even Plan flavoured khakhra also we can make more tasty.
(4)શું તમારા ખાખરા ની crispness(કારકરાપણું ) વધારવું છે? How to maintain or increase the crispness of kharkha?
(5)શું તમારા ખાખરા ની થોડીકજ ફ્લેવર થી લોકો કંટાળી ગયા હોવાથી, નવી ફ્લેવર વિકસાવવી છે? As per market research people needs variety in flavours, So, we can develop more than 150 type of flavours in khakhra.
(6)શું તમારા ખાખરા ને 6 મહિનાથી પણ વધારે ત્યાં સુંધી કે 12 મહિના સુંધી ખરાબ નથી થવા દેવા ; જેથી એક્સપોર્ટ ની માંગણી સ્વીકારી સકાય We can provide shelf life enhancement solution, to keep you khakhra more than 6month, as mainly our clients are exporting khakhra ,and it is general requirement of export to give shelf life more than 9 months.
(7)શું તમારા સામાન્ય ખાખરા, જેવાકે જીરા ને અતિ સ્વાદિષ્ટ બનાવવા છે ? We ,even can enhance the taste in very common khakhra flavour like Jeera(Cumin Seeds) khakhra by our Food technolgy implimentation in Recipe and Jeera addition process in manufacturing process.
(8)શું તમારે ઇન્ટરનેશનલ લેવલ ના ખાખરા ના ઇન્ગ્રેડીએંટ્સ વાપરવા છે ,As most of the multinational companies are using special food additives of international level, Which is not being used in khakhra ,due to un organized manufacturing of khakra , But In our recipe we are using,thus our khakrha have such a Premier International flavours taste.
(9)શું તમારા ખાખરા ને સ્પેશિયાલિટી આઈટમ તરીકે પ્રોમોટ કરવા છે?; જેમ કે બાજરી ના ખાખરા સ્પેશ્યલી Breast feeding કરવા વાળી માતાઓ નું દૂધ વધારવા માં સહયોગી થઇ છે, એવું બંગ્લોર ની રિસેર્ચ થી પ્રમાણિત થઈ ગયુ છે(Phone No.09141791586), તથા બુદ્ધિ નોવિકાસ માટે ના સ્પેશ્યલ ખાખરા અને એવી ઘણી જ પ્રકાર ની હેલ્થ સંબંધિત રેસીપી જોઈ છે? Now you can promote your khakhra as an Speciality Item by our Innovative recipe specially for Nourishing mothers, Pregnant lady, Diabetic person etc.
(10)શું તમારા ખાખરા નો કલર તમારી મર જી મુજબ નો જોઈ છે?,ભારતીય ફૂડ વિભાગ (FSSAI ) દ્વારા કલર નાખવા ની મનાઈ છે તો ટે ધ્યાન માં રાખીને જ તમારે મનગમતો કલર લાવી આપ્સુ. As per FSSAI , you cant add colour in khakhra , And than also you want different type of Colourfull khakhra,Than we can do it under FSSAI Rules & Act.
(11)શું તમારા ખાખરા ને તમારી USP (યુનિક સેલિંગ પોઇન્ટ ) બનાવવી છે, માટે કોન્ફીડેન્ટીઅલ ફ્લેવર નાખવી છે? We can make your khakhra as unique ,as it can't copy by any other. means something special would be there in your khakhra which makes a USP of your marketing.
(12)શું તમારા ખાખરા ને તમારા કારખાના ના વાતાવરણ થી બચાવવા છે? Khakhra is highly hygroscopic,thus during making in factory,it will absorb slight amount of Moisture and not maintain the internal moisture of 2% which is required to keep freshness, We have solution to keep fresh with controlled environmental condition.
(13)શું તમારે nitrogen pack માં ખાખરા ને ખાલી Rs 5/-, Rs 10/-,Rs 15/- માં લોન્ચ કરવા છે? In nitrogen pack you can pack khakhra with selling price very low to increase sale.
(14)શું તમારા ખાખરા ના રિજેકશન ટુકડા ને પણ Rs 100/kg સુંધી માં વેચવા છે? During manufacturing of khakhra, some wastage occuring,that wastage is due to breakage, And such broken khakhra is being sold at half price, which is the one kind of loss to manufacture;But we have technique to sell it at more than Rs.100/kg.
(15)શું તમારા ખાખરા ને મશીન માં સારી રીતના ચલાવવા છે, જ્યાં રિજેકશન ઓછું કરવા નો વિચાર છે ? By our recipe enhancement, the internal texture of khakhra will be so, that it can run on machine very smooth, thus the breakage and other problems can not occurs and during running in machine, the sheet of khakhra will have high elasticity, thus small wear & tear during machine run will not affect the production capacity and wastage during process.
(16)શું તમારા ખાખરા ને લોકો "ખાખરા" થી ના માંગે પણ તમારી બ્રાન્ડ થી માંગે એવું તમે ઈચ્છો છો? As, we are specialize in Khakhra, We can make the recipe and process ,so unique, that, you can sell your khakhra not as Khakhra ,but as your Brand; that will be possible mainly by our Recipe (80%), Process(10%) and Packaging(10%).
(17)શું તમારા ખાખરા Vacuum થયા પછી અમુક મહિના પછી ખોલવા થી ખોરા થઇ ગયેલા લાગે છે?અથવા તેલ છૂટું પડી ગયેલું લાગે છે?આ સમસ્યા નો હાલ અમારે ત્યાં છે. As in some cases, packed khakhra have bad smell, and such problem can be eliminated by our consultancy services.
(18)શું તમારા ખાખરા માં છાંટવા માટે ના અલગ અલગ પ્રકાર ના seasoning(મસાલા) ની recipe જોઈએ છે?We provides seasoning Recipe to seasoning manufacturers, And khakhra manufactures are taking seasooning from these manufactures,But one problem is in that seasoning ,i.e. Any other khakhra manufactures taste would be also same like your khakhra , as both of your seasoning are coming from same supplier,So, By our seasoning, your taste would be unique.
(19)શું તમારે જાણવું છે, કે ફ્લેવર પ્રમાણે ખાખરા શેકવા કેટલું temperature જોઈ એ છે, જેનાથી પ્રોપર Mailard Reaction થઇ શકે? As per Food technology,Every khakhra must have finished the Maillard reaction, So, to complete Maillard reaction, the temperature of roasting must be uniqe for every product like Bun,Pizza,Toast and Khakhra, We know what is the optimum temperature of Khakhra, Thus we can set up your process as per food technology.
(20)શું તમારે નાનો એવો સોફ્ટવેરે જોઈ એ છે જેનાથી તમને ખબર પડે કે આ રેસીપી માં આટલું નાખવા થી આ ખાખરા એટલા કિલો નીકળશે અનેઆનો ભાવ મને આટલા રૂપિયા માં પડશે? We have developed a soft copy of BOM(Bill of material), through which you can do each and process of manufacturing,Packaging,Wastage,Batch size,We provides that program to our Clients,
(21)શું તમારે નાનો એવો software જોઈએ છે જેનાથી તમને ખબર પડે કે આ રેસીપી માં થી બનેલો ખાખરા નું પ્રત્યેક 100g માં Nutritional value કેટલી રહેશે , જે FSSAI ના packaging & Labelling Regulation 2011 ની જરૂરત છે અને લેબોરેટરી માં ગયા વગર જ અમારા software થી જાણી સકાશે ,જેથી કરીને લેબોરેટરી નો ખર્ચ બચાવી શકાશે After one year of contineous efforts, We have developed one soft copy program,through which you can calculate the nutritional value of Your recipe.
(22)શું તમારે ખાખરા નો Sensory score કઢાવવો છે જેનાથી public વચ્ચે તમારા ખાખરા નો કેવો ટેસ્ટ છે જેની ખબર પડે? As per Organoleptic taste and Sensory evaluation Formate ,We use, and calculate the Sensory Score of Your Khakhra.
(23)શું તમારા ખાખરા લોકો સુંધી પહોંચતા પહેલા ટૂટી જાય છે?,આ એક કારણ પણ અમને જાણવા મળેલું છે, કે જેનાથી તમારી સેલિંગ ઓછી થઇ છે. we have solution to make your khakhra more strong to prevent breakage so, your rejection will be less during transportation.
(24)શું તમારા ખાખરા બનાવતી વખતે તેમાં તેલ વધારે ચડી જાય છે? We are having solution of one common khakhra problem during roasting ,that, after roasting Khakhra absorb more oil,And looks like Oily,Which , health conscious customer does not like.
(25)શું અમુક પ્રકાર ની રેસીપી ના ખાખરા તમારા મશીન માં નથી નીકળી સકતા તો તેનો ઉપાય મશીન બદલવાનો નથી પણ રેસીપી માં અમુક Additives થી થઇ શકે. ( ઉદાહરણ તરીકે ફરાળી ,બાજરી, વગેરે). Some type of Recipe are not possible to run in your machine, like Millet khakhra, that's due to weak bonding in dough, But we are having solution to run on same machine,If recipe enhanced by our method.
(26)શું તમારા મેથી ના ખાખરા માં, મેથી ની જોઈએ એવી સુગંધ અને સ્વાદ નથી આવતો,મેથી વધાર્યા વગર આ સ્વાદ વધારવો છે? Sometimes, in your Methi(Fenugreek Khakhra),the aroma of Fenugreek is not much,And you want to increase it without increasing Fenugreek, The solution is with us.
(27)શું તમને ખબર છે કે ખાલી મશીન ના ઘણા બધા પ્રોબ્લેમ ને લીધે તમારું વહૅચાણઃ ઓચ્છુ થતું હોઈ છે જેમ કે હજારો કારણો માં થી એક કારણ મશીન માં WEIGHT VARIATION થવાને કારણે ખાખરો ખોરો થઇ જાય છે, અને જલ્દી બગાડી જાય છે , આ કારણ તમને મગજ માં જ નહિ ઉતરે, પણ અમારી પાસે એનો જવાબ છે. Due to machine problems, Sometimes, Your khakhra becomes rancid,Which is strange for common people, But that's happens ,And we have solution for that also.
(28)શું તમને ખબર છે કે એક્સપોર્ટ તથા ડોમેસ્ટીક ખાખરા ની એકજ ફ્લેવર માં,પણ Recipe અલગ અલગ રાખવી પડે છે તથા Temerature અલગ અલગ રાખવાનું હોઈ છે, Don't possible to make Khakhra for Export and Domestic, You have to always change the recipe, As in Domestic Khakhra the expiry is 4Months, While in Export it is 12 Months, So you have to change following Factors in Export if you are doing Domestic.
1,Water Content , 2,Recipe, 3,Oil, 4,Temperature of Roasting, 5,Time of Roasting, 6,Molecular water of Khakhra, 7,Roasting method, 8,Packaging style, 9,Raw Materials specifications, And many more factors....
(29)શું તમારા ખાખરા નું ટેક્સચર ચમકીલું જોઈ એ છે,કારણ કે ગુજરાત ની બહુજ પ્રતિષ્ઠિત ખાખરા બનાવવા વાળી કંપની ના શેકેલા ખાખરા માં પણ એવી ચમક નથી મળતી જે natural શેકેલા ખાખરા માં હોઈ છે,તો આવી ચમક અમે તમને લાવી આપશું તમારે તમારું મશીન બદલવાની જરૂર નથી. A very special shining could be possible like Hand made in your khakhra, even you don't need to change the Machine.
(30)Market Complaint reply:Shree હિતેષભાઇ સાવલિયા(hitesh.savaliya1983@gmail.com; M + 974 66630364) દ્વારા કતાર ના મોટા showRoom માં થી લીધેલ ખાખરા ની શિકાયત નેકારણે જે કંપની ના ખાખરા હતા તેની રેપુટેશન ને ઘણું નુકસાન થયેલ છે આ વાત Dated:08/12/2012 ની છે.આમ આવી ઘણીજ શિકાયત ના, આવે એવું તમેઇચ્છતા હોવ તો,આ બધી પ્રકાર ની સમસ્યા ના નિવારણ માટે વિઝિટ કરો www.foodconsultantindia.com અથવા Phone No. 9824930108 through મળવા માટેબોલાવો.
We are having solution for complain,Actual complains should not be happened, But after complain comes, What should be reply to complainer, and What prevetive action to be done are with us.
(31),Shape of Khakhra:Sometimes, immediate after roasting, the shape of kharkha will have uneven flatness,We are having solution for that ,so in packing it looks like Flat.
(32)Out of above ,Following complaints can be observed by us in last few years during manufacturing and Marketing, And we as an B.KUMAR FOOD CONSULTANCY SERVICE Has solution by providing SOP For that,As these complains can leads to violation of Food safety and standards regulations 2011.
(33)As Palm Oil is harmful for human being,Thus if you would like to replace the palm oil with other oil, than the biggest challenges you would face is Shelf life,And we are having solution to improve the shelf life.
Means, if you would like to replace Groundnut oil or Rice bran Oil , or even Clarified Butter(Ghee) ,than also we are having solution, that we can enhance the shelf life by incorporating FSSAI Approved ingredients and some of natural ingredients.You may contact at B.kumar Food Consultancy Services,Rajkot(Gujarat)
(34),The Big Problem:During manufacturing of Khakhra by Hand made or Machine made, The special flavour Khakhra i.e. Farali/Falahar/Vrat/Upvas Khakhra is very difficult to make,As during forming from dough, the khakhra dough is having less elasticity,Which cause breakage,And khakhra is not fully formed, it is cracking, So at B.kumar Food Consultancy service, We provide Formulae, in that recipe, this kind of problem totally solved.We have speciality to make it.
Following are few Brands, for which B.kumar Food consultancy Services. has developed Recipes.
4,WeDeshi
21,Mohan vishram ,Thane
22,Shree Jain Udhyog Papad Bhandar,Pali
and many many more ...
PHOTOGRAPHS OF KHAKHRA DEVELOPED BY US
Following are Khakhra brands, which is developed by us, And out of these ,Other brands which is mentioned in Subsequent write up in Jobwork also developed by us (Except TATA KHAKHRA Which is developed by other Company)
HOW TO MARKET KHAKHRA:?As India has bright future of healthy snacks due to health awareness among youth, As per new RNCOS report titled “Indian Snacks Market Forecast to 2023”, Snacks have been an most important part of the Indian food habit for ages now. It is estimated that almost 1,000 snack items and 300 types of savories are sold across India, with many more unaccounted also. With Indian consumers constantly looking for variety and getting health conscious by the day, Healthy snacks with an authentic Indian flavor like Achari khakhra,Fenugreek khakhra,Cumin Khakhra, Spicy khakhra, has become the need for the day. Healthy snacks are growing as the new trend in the Indian market. Thats due to Hectic lifestyle nowadays ,thus leaves no space for elaborate family meals, thus paving the way for highly convenient, tasty,easy and healthy snacks that serve as both appetizers as well as complete meal solutions.
You can just imagine that Balaji Wafers,Rajkot is also selling khakhra ,But being analysed by this bIg giant of snack, Balaji is also planning to manufacture khakhra with Indian's highest capacity i.e. 3000kg per Hour; This capacity was never observed in India,Because, the maximum production in any Indian company is only 2500kg per day, So, by Balaji khakhra entering by the end of Year 2021, The khakhra market will boom,As only due to Balaji wafers ,the khakhra will be known to every Indian ,while in today's scenario ,Less than 10% Indian population knows Khakhra, So, through Balaji, the other khakhra manufacture will definitely get more benifit. We just imagine, that Balaji wafers are selling khakhra since last 8 years ,But never shown it on his website, because per day selling was only 500kg; But within a year,They will increase it 9times per day,Means they must have analysed that Khakhra market is very huge,In short, there are more stop,Otherwise Balaji will never enter in this segment.(Updated as on 4th July 2020)
By Just following illustration , you can judge that Khakhra is in chips category ,and it's contribution is very good.The future of India Snacks Market can be judged from the fact that this industry is expected to grow with double digit CAGR for the time frame of 2018 to 2024. India snacks market is divided between organized players and unorganized market.
Following are Ideas to be implemented to distribute/Use/Marketing the Khakhra
1,DOMESTIC MARKET:Use in every house hold of Gujarati & Rajasthani community in India, And even now a days it is being taken by 40% indian's, So Domestic market is very good.
See one The news in Gujarat Samachar which is the example of Padmbhushan Pandit Ajoy Chakrabarty, also like khakhra.And even in the COVID19 Condition the demand was high,And market has shortage of Khakhra ,You may read the article in Economic times
Read this linked article,How Khakhra becomes poor persons income source,As due to Khalkha women empowerment increased.
2,EXPORT MARKET:Yes, Large quantity of khakhra is being exported,Most of the country are US,UK,UAE,Australia as an healthy snack.Most of the consumers are Indian , But so many non Indian persons are like Khakhra, For Example A well known Swedish Comedian & You-tuber Mr.PewDiePie likes kharkha very much, to see the news , read Link of News18.
India exported Khakhra worth USD 100,144.19. Canada is one of the largest buyers of Khakhra from India, accounting for exports worth USD 44,538.
https://www.infodriveindia.com/india-export-data/khakhra-export-data.aspx
2,STREET FOOD OWNER:Khakhra manufacturer can contact Street food owner as an customer for his manufactured Khakhra.For details see following video-
In above video you can see that how khakra is being used as Street Food also,Although the demand of khakhra as street food is not that much ,but someone has started it ,and after proper marketing it can be grow much.
3,Government supply like Military canteen or Parliaments, see link of well known Indian English news paper Times of India.
4,Supply to Anganwadi in different specially formulated nutrient booster formulae which B.kumar Food Consultancy can develope, as per requirement of that particular Anganwadi.
5,JOB WORK for big companies and corporate house, Thousands of Such Corporate players are there ,to whom you can supply like following is only few examples, they are not making this product,But doing Job work from Khakhra Manufacturer, Generally the Quality maintaining part will be with Him,So, as per his Quality khakhra could be possible..
5,REPLACEMENT OF OTHER SNACKS :If your thinking will be sky high,You can replace the other snack such as Biscuit by khakhra ,See story at Economic times ,A reputed English news paper of India.
6,INNOVATION IN SIZE:Based on the idea that our immediate environment influences our perceptions of what a normal portion size is, it is likely that the effect would only last if we encounter smaller portion sizes more often than supersized portions;In that matter at HSM Foods International ,the past Director of HSM Foods was having innovative idea when I was working there, he had done innovation in Khakhra size to reach every coomon man,and Introduced the samll 40g pack with innovative shape,means HSM Foods was the first in India who had changed the entire khakhra market, and people using that size as handy and specially traveling purpose,Than after hundreds of Manufacturers have done copy of HSM Idea, and than it is further reduced to coin shape 50mm diameter shape ,So again market open and it is widely distributed to every corned.
THE HISTORY AND TIME LINE OF KHAKHRA:
Khakhra was invented by Jains, many many years ago, The reason behind Khakhra invention was ,Jain don’t eat baasi (stale) food. As above mentioned ,Moisture causes food to spoil, so leftover rotis(Indian Flat Bread) would be dry roasted under pressure on a tava until they lost all their moisture and could be kept for the next day and still stayed fresh.
Lets see the History of Roti as Roti is the Mother of Khakhra
5000 year Ago:History says that roti was originated from Indus valley civilization 5000 years ago.Food historians say that wheat is cultivated in Indus, Egypt, Mesopotamia civilization.Arabs took Roti to South Asia on their trade routes.Present historians say that Jainism is at least 5000 years old but Jains believe it to be eternal. Jainism is thought to have begun in the Indus valley civilization around 3000 B.C.So khakhra may be started since than.
YEAR 1000-1800:Roti, which was made from wheat is also mentioned in Kannada literature between the 10th and 18th centuries. It talks of an unusual method of roasting the flattened dough. Like baking between plates with glowing embers both below and above which is the process of mucchala-roti. The kivichu-roti was roasted on a thava (tawa), which is termed as kavali in Kannada with a little ghee, and eaten with sugar and edible camphor
YEAR 1556:Chapatti was also considered as the favorite food of Akbar in 1556. Thus chapatti was originated from ‘Indus valley civilization’.
YEAR 1600:The words "Karoti" and "Rotika" came into existence in 1600's, mentioned by tulsidas and bharata-mishra.the word roti is similar to a Sanskrit word, rotika mentioned in a medical text Bhavaprakasa, written by Bharata-mishra in the sixteenth-century, which means flat bread to eat curries with.
YEAR 1995:Induben Khakhrawala, a 61-year-old, Ahmedabad-based company that offers “Manchuria dosa” khakhra or “Cudbury khakhra” among scores of other equally novel varieties.
YEAR 2010:After Inspiration from Induben Khakhrawala’s story TV series Krishnaben Khakhrawala made; and itprompted Prime Minister Modi to praise her at FICCI.
YEAR 2010:In HSM Foods International company Who was the First to launch Mobile Khakhra, in More than 17Flavours,Which was developed by me.Deep Food of USA was Customer of HSM Foods until 2009, than it was diverted to Annpoorna Universal food Taraghadi(Rajkot).The mobile khakhra, about the width and height of an average smartphone is perfect in lunch boxes and in NRIs suitcases. Unlike Atmavallabh and freelance khakhra makers, larger manufacturers like Induben and Rajkot-based Maniarr’s (which manufactures the flavours I found at Sindhi Provision Stores and so many premium stores) use machines along an assembly line to make the wheat crisps.In this fact Sanjaybhai Maniar was visionary personalty, to take khakhra next level.
YEAR 2016:World's Third Automatic Khakhra Manufacturing Plant established in De-Lite Food Neknam by our consultancy firm, Which is 80% Automatic.
YEAR 2919:Food Brand Sattviko Launches Five Flavours Of Khakhra Chips
YEAR 2020:As on today we are one and Only Food Consulting firm, which can install Fully automatic machine, As in india No Khakhra manufacturers like HSM or Annpurna Universal Food are using this technology.
YEAR 15th February 2020:The world's largest company HSM FOODS INTERNATIONAL take over by One of the leading Businessman from Jetpur Gujarat at the cost of more than 18cr.This is the same company where I have worked up to 5years.
See below video of HSM FOODS INTERNATIONAL
21 June 2020:FRAUD IN KHARKHA MARKET:A 42-year-old businessman from Memnagar was allegedly conned IN KHAKRHA BUSINESS.
Read more at:
https://ahmedabadmirror.indiatimes.com/ahmedabad/crime/memnagar-bizman-loses-rs-15k-to-qr-code-fraud/articleshow/76487300.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst.
"THIS ARTICLE IS STILL INCOMPLETE,DAILY SOME POINTS,VIDEOS AND OTHER KNOWLEDGES ARE BEING UPLOADED, STILL 70 %PART IS PENDING,MEANS MORE KNOWLEDGE ,ONE KIND OF ENCYCLOPAEDIA OF KHRKHA WILL BE HERE DURING NEXT ONE AND HALF(As my target to complete this article by 1st of November 2021."
Very well written post! Keep doing what you are doing, waiting for new blogs :)